DukeBisonPerson852
Which of the following communication strategies is an example of…
Which of the following communication strategies is an example of public relations, as opposed to marketing?
A.)
A touch screen at a gas pump asks customers if they would also like a car wash.
B.)
Customers join a rewards program to earn deals and product discounts.
C.)
Employees wear tee shirts that promote the business they work for while interacting with customers.
D.)
A local magazine interviews a new small business owner and some of his employees to tell the community about the new business.
A __________ is a person or group that is able to purchase what you are selling.
A.)
provider
B.)
market
C.)
service
D.)
user
__________ considers long-term brand loyalty more important than a short-term sale.
A.)
Relationship marketing
B.)
Direct sales
C.)
The marketing plan
D.)
The marketing manager
Which of the following should be included in a marketing plan?
A.)
Opportunities for gaining market share
B.)
Pricing strategy for their industrial goods
C.)
Identification of social responsibility issues
D.)
Legal issues with using social media marketing
Which of the following statements about the marketing mix is true?
A.)
It defines the techniques used to influence consumer behavior.
B.)
It involves the choices made when providing a new service.
C.)
It analyzes the motives behind decisions made by consumers.
D.)
It is used more for bringing a new product to market than for new services.
Which of the following is an example of a specialty good or service?
A.)
Informational flyers about the store layout and buying process
B.)
Furniture care products, such as dusting polishes
C.)
Select furniture samples from current Amie product lines
D.)
In-home white glove delivery service for an additional fee
Which of the following would cause pricing to be on par with the rest of the market?
A.)
Sourcing
B.)
Similar products
C.)
Brand positioning
D.)
Expenses
Selling items that are not sold again is also known as __________.
A.)
wholesale
B.)
distribution
C.)
big box
D.)
retail
The sales manager wants to promote their product using personal selling.
Which of the following would be an example of this type of promotional mix?
A.)
Purchasing auto dialers for the sales staff
B.)
Printing an ad in the newspaper
C.)
Sending out mailers with a 20% off discount
D.)
Writing an article about the product in a local magazine
Troy and Devon discuss adding an automobile detailing service at their convenience store based on their customers’ point of view.
Which of the following is a statement that a customer might consider regarding “promotion” in the marketing mix model?
A.)
Customers prefer to use services that are near their work and home.
B.)
Customers want a high-quality automobile detail service to have their cars cleaned.
C.)
Customers prefer to pay a fair amount of money to receive excellent service.
D.)
Customers want to know the benefits of using Troy’s automobile detail service.
Psychological influences are related to the study of how people respond to their __________.
A.)
culture
B.)
environment
C.)
society
D.)
opinions
__________ might consider factors such as gender in developing a target market.
A.)
Psychographic variables
B.)
Demographic segmentation
C.)
Geographic segmentation
D.)
The 4 Ps
__________ can help creat brand loyalty by making a product stand out from the competition.
A.)
Substitute products
B.)
Price discrimination
C.)
Product differentiation
D.)
Brand extension
Which of the following is an example of a package?
A.)
Mike needed containers that could protect his customers from getting burned by his hot foods.
B.)
Pete wanted an artist to create a cartoon likeness of him to use along with his company name.
C.)
Gwen placed pictures of her mother’s restaurant on the website for her food truck.
D.)
Jae decided to list the fat content of her menu items to promote her food as being healthy.
In which stance does a business owner predict social issues for the future?
A.)
Defensive
B.)
Obstructionist
C.)
Proactive
D.)
Accommodative
A local sandwich shop advertises a specialty broccoli cheese soup for $9. The picture above the counter looks great, but customers often complain that the actual dish looks nothing like the picture, and tastes worse than it looks.
In which of the following practices has the sandwich shop likely engaged?
A.)
Price gouging
B.)
Angel dusting
C.)
Bait and switch
D.)
Food coloring
