ChancellorExploration11052
What is essentially a very large, corporate-wide database culled…
What is essentially a very large, corporate-wide database culled from a number of separate systems, such as billing, accounting, order fulfillment, distribution, customer service, and marketing and sales, already in place within an organization?
Question 21 options: a customer information system
a data warehouse
a decision support system
a data cluster
Question 22 (1 point) To be successful, what must companies do?
Question 22 options:
information formatting
identify their best customers
data mining
predictive modelling
Question 23 (1 point) Best Buy uses CRM to track visitors to its website. This tracking allows the retailer to confidently project the value of its repeat customers through its application of which of the following?
Question 23 options:
customer segmentation
customer valuation
data manipulation
lifetime value analysis
Question 24 (1 point) Reis Travels Inc., a travel agency, maintains a community forum where its customers can ask specific questions about travel plans and itineraries. Questions are answered by the staff, as well as other travellers. The forum also lets its customers share their past experiences and travel tips. In this scenario, what is Reis Travels Inc. engaged in?
Question 24 options:
Big data analysis
Eco commerce
Social commerce
Predictive analysis
Question 25 (1 point) Panache, a fashion design company, organizes an online contest. Participants are asked to design women’s apparel to be posted on a social media website where its members can vote and provide feedback. Based on those votes, Panache will announce the winner and offer that individual a job at its firm. In this scenario, what is Panache involved in?
Question 25 options:
Brandjacking
Tagging
Blogging
Crowdsourcing
Question 26 (1 point) For their Giving Tuesday campaign the Children’s Music Collective used an integrated social media campaign that included a link to YouTube to watch a video with a student playing the violin and speaking to why the “free” music lessons offered by the CMC were so important to him. The 2020 campaign was the most successful ever for the CMC. What is the most likely reason for the success?
Question 26 options:
Less competition
The YouTube video enhanced consumer engagement
The social media sites used were fun to engage in
Improved messaging
Question 27 (1 point) Noah is a budding photographer who is proud of his work. He wants to share his photos with others online. Which of the following is Noah most likely to use to share his photos? Question 27 options:
Bebo
Question 28 (1 point)
Which of the following is an example of owned media?
Question 28 options:
1. the tweet that Janicea loyal Thrifty Market customersent to her followers about the store’s weekend seafood sale
2. an email sent by Grayson to the manager of Thrifty Market, asking about what types of cheeses the store has in stock
3. the Facebook page created by Thrifty Market to let customers know about daily specials
4. the display advertisement that Thrifty Market purchased on the local newspaper’s website
Question 29 (1 point)
Social media strategist Jeremiah has identified eight stages of effective listening. Which of the following scenarios is an example of “Stage 8” listening? Question 29 options:
1. An online clothing retailer asks customers to complete a satisfaction survey, which it uses to improve customer service.
2. A local restaurant searches Twitter to find out what people are saying about today’s specials.
3. A software company allows customer service representatives to make real-time responses to customer queries.
4. An online bookseller examines customers’ product reviews, comments, and past purchases to suggest additional titles customers might enjoy.
Question 30 (1 point)
Mommy bloggers represents women who review children’s products and discuss family-related topics on their personal blogs. How are their blogs categorized?
Question 30 options:
as corporate blogs
as noncorporate blogs
as professional blogs
as social blogs
