BailiffOstrich347
Selling to the Bottom of the Pyramid PPT Slides Assume that you are…
Selling to the Bottom of the Pyramid PPT Slides
Assume that you are an employee of an up-and-coming Nike competitor, TopTennies, that has been both founded and funded by three top athletes from different sports. Besides selling high priced sports shoes to the general American market, TopTennies also licenses its gear to several sports teams.
The founders have just decided that they want to produce shoes for the BOP market. They have asked that you put together a brief presentation for them that addresses any concerns they should have about selling to the bottom of the pyramid. They are most concerned about any ethical issues that might tarnish the reputation of TopTennies.
In prepping for this ppt, you will want to review companies like Nike and Nestle to see what types of issues and ethical concerns these companies have raised in selling to the BOP market.
These founders have very little time, so they want you to summarize your findings in a very brief ppt. You should have a cover slide, one slide that lists any potential ethical concerns you might have for them, and then 2-3 slides that review ethical issues of specific companies (a slide about Nike and a slide about another company, for example). Your final slide should be your resources slide.
Maximum 6 slides, including your cover slide and resources slide.
To upload your completed work, click on the Start Assignment button and then the Submit Assignment button.
Rubric
BOP – 60
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeCritical thinking demonstrated
40 to >36.0 pts
Exceeds Expectations
Makes use of the reading and additional resources to formulate original ideas and conclusions All concepts are presented with evidence to support Effectively and creatively questions, challenges, and reflects on information.
36 to >32.0 pts
Meets Expectations
Some resources used to formulate original ideas and conclusions Concepts are presented with evidence to support. Challenges some of the ideas or information presented.
32 to >24.0 pts
Partially Meets Expectations
Minor conclusions or ideas presented. Some supported with examples or evidence.
24 to >0 pts
Does Not Meet Expectations
Critical thinking lacking. Few conclusions or presented with little or no evidence or examples used.
40 pts
This criterion is linked to a Learning OutcomePresentation Slides
10 to >9.0 pts
Exceeds Expectations
Slides are concise, well organized, graphics / charts/ illustrations are eye-catching, and direct.
9 to >8.0 pts
Meets Expectations
Slides are organized well and are direct to the point. Some graphics used.
8 to >6.0 pts
Partially Meets Expectations
Slides have some organizational issues or are lacking conciseness, graphics, and meaning
6 to >0 pts
Does Not Meet Expectations
Slides are not organized well and are not relevant to the topic or point of the presentation.
10 pts
This criterion is linked to a Learning OutcomeMechanics (Spelling, Grammar, Citations, References)
10 to >9.0 pts
Exceeds Expectations
Grammar, spelling, sentence structures are correct; Organized well; Citations and references are used correctly and in the proper format.
9 to >8.0 pts
Meets Expectations
Minor grammar, spelling, sentence structures issues; or Minor issues with citations and references
8 to >6.0 pts
Partially Meets Expectations
Multiple grammar, spelling, and sentence structure issues; or major issues citations and references
6 to >0 pts
Does Not Meet Expectations
Major grammar, spelling, and sentence structure issues; and major issues with citations or references
10 pt
