Question 1: The article ‘General Electric Corporate Strategy’…

EarlComputer6558 Question 1: The article ‘General Electric Corporate Strategy’…Question 1: The article ‘General Electric Corporate Strategy’ discusses the company’s acquisition strategy in some detail. The section illustrates the fact that GE owned a number of subsidiaries that had little in common with the business model used by GE in earlier years.   A. Based on the reading, explain company’s use of Unrelated Diversification Strategies impacted the company? Were these impacts positive or negative, and why?  B. General Electric shared a number of internal processes across the corporation. The article mentions ‘Session C’ in particular. Explain the benefits of this process.  Is this a process that other large corporations should make use of? Image transcription textTHUNDERBIRD SCHOOL OF GLOBAL MANAGEMENTA07-09-0004 Copyright 2009 Thunderbird School of GlobalManagement. All rights reserved. This case was prepa… Show more… Show moreImage transcription text”The main appeal of GE is its diversification, ” saysMark Demos, portfolio manager at Fifth Third AssetManagement, which owns 12.6 million GE shares. He s… Show more… Show moreImage transcription textGE’s Strategy GE organized its many operations in six mainbusinesses: infrastructure, industrial, commercial ?nance,healthcare, consumer ?nance, and NBC Universal. Exh… Show more… Show moreImage transcription text° Growth Platfm: A key GE strength is our ability to conceptualizethe future, identify “unstoppable” trends, and develop new waysto grow… We follow a disciplined process for growth. F… Show more… Show moreImage transcription textInvest in Leadership Businesses: We have spent the last six yearsassembling a portfolio to drive growth in todays moreinterconnected global economy. We will continue to re… Show more… Show moreImage transcription textT he focus on organic growth is also going to require people tostay in the same jobs longer You can ‘t plant a tree and see it growin a year. This is very countercultural in an organizatio… Show more… Show moreImage transcription textThe strategic elements of the deal are harder for GE to justijy. Themedia business is far more competitive than other industries inwhich GE can use its financial heft and strong brand na… Show more… Show moreImage transcription textGE Culture and Values GE’s corporate values can be found incorporate statements that identify the traits that leaders shouldembody. For an example of a GE value statement durin… Show more… Show moreImage transcription textTable 2 shows a more recent statement of values and actions.Table 2. GE Values Card VALUES ACTIONS CURIOUS imaginePASSIONATE We put imagination to work for our cust… Show more… Show moreImage transcription textComments on GE Culture Dennis Dammerman, former GE ViceChairman and CFO, made the following comments about how theGE culture evolved during Jack Welch’s tenure:7 Even… Show more… Show moreImage transcription textTable 3. GE Individual Growth Traits External Focus ° De?nessuccess in market/industry terms. . . understands customer needs,marketplace dynamics, industry trends, and the comp… Show more… Show moreImage transcription textImagination ° Has the imagination to take risks on both peopleand ideas… bold thinking to imagine a better way, and the courageto make it a reality ° Generates new and unique ideas…… Show more… Show moreImage transcription textExpertise ° Has the con?dence and perspective that comesthrough depth in industry/function to impact growth 0 Learnsfrom living with the impact of their decisions and actio… Show more… Show moreImage transcription textWorking at GE is rewarding, intense, and unforgiving. It isresults-driven and measurement-driven; it is unforgiving aboutintegrity and business practices, unforgiving with rega… Show more… Show moreImage transcription textI had to do about 7-8 direct reports, and my direct reports woulddo their reports, and so on. This would be done for the wholeorganization in all the dijferent business units. I had ab… Show more… Show moreImage transcription textThe Session C process concluded with the CEO going into the?eld to each of GE’s businesses to personally review theperformance and development plans for GE’s top man… Show more… Show moreImage transcription textGE Initiatives New initiatives were regularly introduced at GE.Table 4 provides a list of initiatives under way when Jeff Irnmeltbecame CEO, and Table 5 shows some new initiatives s… Show more… Show moreImage transcription textTable 4. GE Initiatives in Place When Jeff Immelt Became CEOBest Practices Sharing: Identi?es particularly effectiveapproaches, and spreads them across GE’s businesses…. Show more… Show moreImage transcription textTable 5. New GE Initiatives Since Jeff Immelt Became CEOAcquisition Integration Framework: Outlines a detailed processfor ensuring that acquired entities are e?’ectively assi… Show more… Show moreImage transcription textGrowth and Change The culture at GE revolved around change.The Change Acceleration Process (Table 4) was an initiativeintroduced speci?cally to help GE managers manage t… Show more… Show moreImage transcription textAnother executive stated: Change is in the GE DNA. Theinitiatives were always changing. Session C was a bit di?’erentevery year. We were always hearing from Jack Welch … Show more… Show more BusinessBusiness – Other