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Overview The following paper evaluates your competency in Global…
Overview
The following paper evaluates your competency in Global Trade Assessment through the submission of this Research Assignment. You will write a Feasibility Research Report for a potential international trade initiative. The research report must outline the research taken to determine the feasibility of an international business opportunity for the company you work for.
The steps to follow are:
Identify the international trade initiative, providing details on the product and which market you plan to target.
Outline the research objectives, methodology and data sources used.
Conduct secondary research to gather data, trends, and facts to inform your report.
Collect, organize, and analyze the research data.
Write a comprehensive research report to assess the feasibility of the potential trade initiative.
Scenario
Continuing from you Individual Trade Research Assignment, your product will be the same as the one you had already selected for the Trade Research Assignment.:
Product being exported – Wheat
A country to which you will export from Canada to Peru
Submission Format
Please submit the assignment in Blackboard in MS. Word on based upon the due date noted on Blackboard
Font: Times New Roman/Arial, 12 pt. double spaced.
The report must not exceed 6 pages (excluding title page, table of contents, appendices, and bibliography).
Note: There is a deduction of marks for exceeding the page limit.
Logic and Analysis of Data
As a researcher, you will transform the data collected into information that can be used in assessing the impact on the issues in the research plan. Charts and statistical analysis may be presented to show trends, forecasts, and estimates. The analysis carried out in the report will become the foundation for the decisions that will appear in the recommendations and action plan. You should ensure that the analysis is relevant to the key issues/risks being addressed of doing your export business.
Overall Format of the International Export Research
Pay attention to spelling and grammar. The plan must be clearly written. When using statistics or information from outside sources, footnote the information on the page where the information is used. The occasional use of pictures, tables or graphs is recommended (for illustration purposes) and helps with the visual appeal. You will be assessed on your knowledge of the principles of the research and your ability to demonstrate your understanding through this Research Project.
Report Structure
Your report shall contain the following components:
Criteria Max Score This section should include
Cover Page 3 The name of the company, The product and target market, The course titles and Student name
Table of Contents 3 This should include all the main sections and list the appendices.
Executive Summary 4
Summary of your report & the important aspects. (Maximum 1 page)
Introduction 5
Describe the context for the research and the business problem or question
Research Objectives
4
Define the business opportunity and outline the questions the research aims to address. Consider the feasibility of the opportunity, including the cost of the transaction and the risks.
Explain why these issues are important in exporting to the markets identified.
Description of Product or Service 5 Describe the nature and use of your product, features and benefits
Rationale for Selection of Country / Market 7 Describe your selected target market. Explain why it is an appropriate market for both the company and the product based upon the organization’s strengths and weaknesses and the sales and marketing objectives
Research Design and Methodology
7 Identify the type of research selected to collect the information needed. Describe the data sources & methodology used to address each objective.
Presentation of Data and Analysis
7
Describe the key trends and challenges identified, including the potential risks associated with trade in the selected target market, detailed market intelligence,on and information on competitors.
Outline how the data collected helps to address the research objectives.
Charts and statistical analysis may be presented to show trends, forecasts, and estimates.
Implications for Cost and Pricing Analysis
How does your research help in refining cost and price analysis (8)
Which Inco Term will be used and why (8)
Research on pricing at least two competing products in your target market (8)
What pricing strategy will you adopt with your reasons and analysis. (8)
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Address how the information helps to refine a cost and pricing analysis for this transaction by highlighting how data collected allows you to analyze the costs, elaborate a pricing strategy and assess the overall viability of the transaction.
Which Incoterm is to be used and reasons why this may be the most viable
Research on pricing at least two competing products in your target market and your pricing strategy in the short-term and the long term
Conclusion and Action Plan
8
Tie all the sections together and provide a full picture of the important issues for doing business with the selected market.
Present decisions on how the organization should enter the selected market Highlight any main challenges anticipated
Overall Format
5 Be clear and organized.
Bibliography 5 List all sources used in the preparation of your research plan (APA Format).
References and Appendices 5 All references are to be in alphabetical order, in APA style.
