MajorFreedomMole1781
How can a marketer determine what kinds of appeals will be the most…
How can a marketer determine what kinds of appeals will be the most persuasive in making the case for a product or cause? Design a simple experiment using the cause you chose for question CS 8.1 below.
(CS 8-1 What is another health, political, or philanthropic cause that could benefit from an advertising campaign? Create two taglines that could be used: one for people who are prevention-focused and another for those who are promotion-focused.
Numerous advertising campaigns support various fields, including medicine, politics, and charity. In terms of health concerns, the junk food industry is a prime illustrative case because it promotes the development of an addiction to unhealthy foods among its consumers. More than 70 million Americans are junk food addicts, according to a 2016 article, and that number is only expected to rise with each passing year. According to another study, 10% of the U.S. population is overweight or obese, and 20% of the population is said to have a problem with food addiction. That’s an alarming 13 million people who are addicted to food and another 6.5 million who are overweight. Addiction to foods high in cholesterol and sugar is what we mean when we talk about someone being addicted to food. This category of food includes a wide variety of items, such as fast food, sweets, pizza, soft drinks, and more.
If you want to avoid and successfully combat food addiction, it’s important to first understand the mechanics, which I’ll briefly explain in this essay. The mesocorticolimbic circuit, also known as the “reward system,” is a part of the human brain that helps people feel successful and appreciated when they engage in behaviors necessary for survival, such as eating.
Because the brain’s reward system is activated during junk food consumption, the individual experiences a rush of dopamine and other “feel good” chemicals that make them feel successful and happy. When this occurs, people are more likely to become physically and psychologically dependent on food, which can lead to a host of health problems including obesity, heart disease, diabetes, and a host of others. From a bird’s-eye view, we can all agree that this is a major problem that needs fixing, and that an awareness campaign would help.
You can see that I’ve come up with two slogans, one of which is geared toward prevention and the other toward promotion:
Emphasis on avoidance: “Goodbye bad eating habits, hello healthy me!”
Based on what I found would encourage customers to take the necessary steps toward a healthier lifestyle, I came up with this catchphrase focused on prevention. The inclusion of the word “me,” referring to a person’s totality, in this timeline emphasized the importance of implying the benefit of committing to a healthy diet in terms of physical health or even psychological health.
This ad encourages you to “get your ideal healthy self” by providing links to further information.
The slogan’s primary purpose was to have a profound effect on people’s daily lives, and it succeeded. Unlike the taglines on cigarette packages, which can be offensive and disrespectful, I made an effort to keep this one lighthearted. My view is that ads should always highlight the benefits of kicking a habit rather than harping on the drawbacks. That’s why I used the phrase “to help you,” which emphasizes the individual’s agency and the therapeutic benefits of seeking assistance and ultimately overcoming addiction.)
