Global .What were the problems facing Luis Morales as he began…

hernan22x Global .What were the problems facing Luis Morales as he began…Global.What were the problems facing Luis Morales as he began implementing .Ben Fisher’s international expansion strategy?…..What do you think of the .Sterling .Partners recommendations? ..What should Morales recommend? .What should Chairman Ben Fisher decide?..please answer based on this case only and use long sentences with explination too. I appreciate itImage transcription textKent Chemical: Organizing for International Growth In July 2008,Luis Morales, president of Kent Chemical International (KCI), theinternational arm of Kent Chemical Products (KCP), b… Show more… Show moreImage transcription textKent offered a wide range of products from specialty lubricants topolymer additives, focusing on niche-market needs in theconstruction, electronics, medical products, and consu… Show more… Show moreImage transcription textbottles hanging over hospital beds around the world. Building onthat reputation, Kent became a leading supplier of plastics formedical applications. Over subsequent decades it dev… Show more… Show more Image transcription textrelocating didn’t solve the problem. When my staff tried toconsolidate redundant European manufacturing, for example,local managers with 20 or 30 years’ experience in thei… Show more… Show moreImage transcription textbusiness for example, most of KCP’s customers weremultinational hospital supply and medical device companies. Sowhen the Brazilian subsidiary unilaterally reduced pric… Show more… Show moreImage transcription text”I’ll need to assume worldwide technology control andmarketing responsibility,” he said. “The way I see it,regional managers should be mainly responsible for pr… Show more… Show more Image transcription textcountry general managers, and their appropriate productmanagers. The GBD served as board chair, providing him or herwith a forum to involve the domestic division manager… Show more… Show more Image transcription textindustry context, Kent’s competitive position, and the strategicobjectives of each of its global businesses. After analyzing thesedata, they prepared recommendations that they hope… Show more… Show moreImage transcription textKent Chemical: Organizing for International Growth | 4409structure that had allowed it to grow. But several domesticmanagers felt the time had come to simplify the struct… Show more… Show moreImage transcription textExhibit 1 Kent Chemical: Summary of Financial Data, 2003-2007($ millions) 2007 2006 2005 2004 2003 Consolidated Statementsof Income Net sales $2,238 $2,072 $1,937 $1,810 $1,… Show more… Show more Image transcription text4409 -1 Exhibit 3 Kent Chemical Products Organizational Chart,2006 Chairman and CEO, Kent Chemical Ben Fisher ViceChairman Vice Chairman and President, Kent US Pete… Show more… Show more  Image transcription text4409 Exhibit 4 Decision Matrix for Resource-Allocation Decisionson the European Fire Protection Business European FireProtection KCP Fire Protection KCI: Fire Protection Fi… Show more… Show more Image transcription text4409 -13 5. Decide management of production workforce(expansion, contraction, assignment) C IP D D R R D R C C* * TC*#6. Decide on inter- region sourcing R IP IP R BC R IP IP… Show more… Show more  BusinessBusiness – Other