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Describe the Club Med experience for the international consumer….
Describe the Club Med experience for the international consumer. What are the elements of Club Med’s unique offering that cross cultural boundaries?
The Club Med experience for the international consumer is one of relaxation and leisure. It features all-inclusive packages with airfare, meals, sports, sports instruction, and other activities such as a discothèque, arts and crafts, classical concerts and cabaret shows. Club Med has become a household word in France, and its unique concept of providing prepaid, fixed-price holidays has been successful for over 60 years. It is known for having the best beach areas in each country and for its relaxed atmosphere with staff members called Gentil Organizations (Go’s) who have responsibilities in areas like applied arts, sports, excursions, food, bar, or receptions. The no-hassle atmosphere, variety of activities, and all-inclusive packages are elements of Club Med’s unique offering that cross cultural boundaries.
Do you think Club Med should perform market research study for American consumers? If so, come up with a list of questions to ask or issues to explore. What would you like to
know, and how would you ask the right questions to get that information?
Yes, Club Med should perform a market research study for American consumers. Market research is essential to gain a better understanding of the target customer and their preferences. Doing this research will allow Club Med to develop a more effective marketing plan and provide them with insight into what type of discounts will be most appealing, how to reach their target customers, and what type of activities they prefer. Questions to ask could include: What type of vacationer is the Club Med customer? What type of activities do they prefer? What do they perceive as value? What type of discounts would they be interested in? How do they prefer to receive information about the brand?
3. If you answered “Yes” to a research study, what kind of methods (from those listed in Exhibit 4) do you think would be effective in performing the research?
The most effective methods for performing the research would be a mail survey, internet survey, telephone interviews, and personal interviews. These methods will provide the most accurate, detailed information about the American consumer. Mail surveys are relatively inexpensive but have a low response rate. Internet surveys are more cost effective than mail surveys and have higher response rates but require a large mailing list and follow-up procedure. Telephone interviews are more expensive but allow for more detailed information to be collected. Personal interviews are the most expensive method, but they can provide the most comprehensive information.
4. Should Club Med offer the $200 Internet “discount coupon” to its past customers for the upcoming booking season? What effect do you think it would have?
Club Med should offer the $200 discount coupon to its past customers for the upcoming booking season. This will help to entice customers to book their vacations with Club Med, as well as remind them of the unique experience that it offers. The discount could also help to attract new customers who may be looking for a good deal. However, it is important to consider the potential effects of offering a discount. It may be seen as a sign of desperation and lead to customers questioning the value of the Club Med brand. It could also attract a different type of customer than what Club Med usually appeals to, so it is important to consider who this discount will be targeting in order to get the desired effect.
They also agreed that offering the $200 discount coupon to past customers for the upcoming booking season could help to entice customers to book their vacations with Club Med, as well as attract new customers who may be looking for a good deal. It is important to consider the potential effects of offering a discount, as it may lead to customers questioning the value of the Club Med brand or attract a different type of customer than what Club Med usually appeals to.
Include a reference page and cite your references within the paper (APA).
