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CASE STUDY: MATRICES ASSIGNMENT INSTRUCTIONS OVERVIEW case study of…
CASE STUDY: MATRICES ASSIGNMENT INSTRUCTIONS
OVERVIEW
case study of ABC Corporation for Under Armour. Case study Case 8: Under Armour’s Strategy in 2020: Can It Revive Sales and Profitability in Its Core North American Market? (mheducation.com)
A formal, in-depth case study analysis requires you to utilize the entire strategic management
process. Assume you are a consultant the ABC Corporation to analyze its
external/internal environment and make strategic recommendations. You must include exhibits
to support your analysis and recommendations.
INSTRUCTIONS
The completed case study must include these components with portions to be submitted over
Modules: Weeks 5 & 6, and a final compilation in Module 8: Week 8.
? (must include the company name, your name, the date of submission, and a
references page; the document must follow current APA guidelines)
? A total (for all three parts, combined) of narrative text, this does not
include the financial statements, or matrices
?
? Historical Financial Statements, Projected Financial Statements, NPV Calculations and a
Cost Sheet for the strategy in an Excel document
? Matrices, which must be exhibits/attachments in the appendix and not part of the body of
the analysis (The Strategy Club has excellent templates/examples for exhibits and
matrices).
Your paper must include:
1. Existing mission, objectives, and strategies.
2. A new mission statement (include the number of the component in parenthesis before
addressing that component).
Great mission statements address these 9 components:
? Customers: Who are the firm’s customers?
? Products or services: What are the firm’s major products or services?
? Markets: Geographically, where does the firm compete?
? Technology: Is the firm technologically current?
? Concern for survival, growth, and profitability: Is the firm committed to
growth and financial soundness?
? Philosophy: What are the basic beliefs, values, aspirations, and ethical
priorities of the firm?
? Self-concept: What is the firm’s distinctive competence or major competitive
advantage?
? Concern for public image: Is the firm responsive to social, community, and
environmental concerns?
? Concern for employees: Are employees a valuable asset of the firm?
3. Analysis of the firm’s existing business model.
SWOT Matrix and Analysis (comes from researching the firm, industry, and
competitors). It is important to know the difference between causes and effects in the
SWOT analysis. Causes are important, not effects. Focus on internal and external
analysis when completing this matrix. This matrix should be based on research and
contain quantifiable metrics. There should be 8-10 items in each quadrant, with
research support for each item.
5. Once the SWOT Matrix and Analysis is created, construct the TOWS also known as
the Bivariate Strategy Matrix.
6. Group Map -based on the firm as a whole or a specific SBU, clearly
identify which method you chose and why.
7. Competitive forces analysis, use PESTLE and Porter’s Five Forces as the foundation
for this analysis. Clearly identify the factors that are impacting the firm, research is
required to support the position taken in your narrative.
Place the results of the Case Study: Matrices Assignment in a single document and post it to the
Case Study: Matrices Assignment submission link.
