LieutenantThunder10657
Case Study Introduction “Online Media Solutions” is a business…
Case Study
Introduction
“Online Media Solutions” is a business providing marketing and web development services to small businesses and organisations (B2B business model). Our experience and expertise in web sales and e-commerce give us the backing to provide solutions that are currently lacking in the market.
There is an all-time high demand for web development and marketing for small businesses with signs of rising further. Interestingly, few web developers have taken advantage of this opportunity, leaving the industry with no dominant participants.
The project’s high costs and the focus on more prominent companies and institutions could contribute to why this market remains untapped. We will have a system that will reduce project costs dramatically, allowing us to offer quality services at reduced costs.
Business plan
Mission
Provide best-in-class design services
Make a positive impact on our customers businesses
Be respected and admired by peers
Our vision
To provide best-in-class web design and development services in a simple, effective, and cost-effective manner to the target audience.
Strategic directions
The strategic direction of ONLINE MEDIA SOLUTIONS is to achieve its mission and vision is through:
? Increasing operational efficiency
? Engaging with customers through quality research and understanding supported by marketing techniques
? Establishing a reputation for exceptional customer service and end to end solutions
? Supporting people to perform via training and performance management
? Controlling costs through operational efficiency
Goals and objectives
The goals and objectives of Online Media Solutions are as follow:
To create a company whose primary goal is to exceed customer expectations.
To develop a comprehensive and high-quality portfolio
To support staff performance by offering ongoing training and professional development
To increase brand awareness/presence
Business model
“Online Media Solutions” offers services to small businesses and organisations through B2B engagements.
Marketing plan
Existing customers
The company focuses on small businesses and institutions that are looking to develop or upgrade their web presence.
Market opportunity
Opportunity
The growth of the web and graphics design industry is huge. Over the last five years, it has grown almost by 30%. The web has become a tool for communication, interaction, and the growth of businesses.
‘Online Media Solutions’ has successfully ventured into B2B engagements, establishing itself in the web development and marketing industry with signs of rising further. The organisation sees exponential growth in developing B2C products and selling them to customers.
Solution
We will target the develop B2C products (e.g. web templates, CMS templates, graphic templates, and logo templates) and sell them to the end-users at reduced costs using our existing systems to reduce project costs but offer quality services at lower prices.
SWOT analysis
Strengths
Experience team
Market demand
Known market
Weaknesses
Highly competitive market
Low margin
Opportunity
B2C engagement to sell web-based products
Threats
Price wars
Market share of existing players
Competitor analysis
‘Online Media Solutions’ has an advantage over its competitors as there are not many competitors in the market that provide the products at such a reasonable cost.
Further, the organisation has a very good reputation in the market and well-established links that will help them venture into the B2C segment and successfully conduct its operations.
Target market segment strategy
We will focus our marketing efforts on attracting end-users and small businesses. We reached this decision after careful market analysis and identifying the needs of this market segment.
Pricing Strategy
Online Media Solutions will establish a pricing system to guide our clients on the nature of the services and the corresponding prices. Since we will be dealing with a market segment that tries to reduce costs, we will charge our services on an hourly basis. It will make the clients understand the services that will most likely cost them more.
Skills Test:
This assessment task requires you to consult and communicate with relevant stakeholders, and develop and implement one strategic plan for an organisation on at least one occasion, including:
revising mission, vision and values
analysing and validating findings of research and analysis
obtaining input to and endorsement of strategic plans
brief relevant parties about strategic plan.
