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Case Study At Flavors, a premium coffee shop, customers receive…
Case Study
At Flavors, a premium coffee shop, customers receive more than just a great cup of coffeethey receive exposure to music, art, literature, and town events. Flavors’ calendar for programs gives customers a quick view into this corner of the worldfrom live music and art displays to volunteering or a coffee tasting. Flavors offers the following:
Music center: Information is available for all live music events occurring in the area. The store also hosts an open microphone two nights a week for local musicians.
Art gallery: A space in the store is filled with great pieces from local artists.
Book clubs: Customers can meet to discuss current and classic literature.
Coffee sampler: Customers can sample coffees from around the world with the experts.
Community events: Weekly meetings are held at which customers can find ways to become more involved in their community.
Brewing courses: The finer details of the brewing, grinding, and blending equipment for sale in Flavors storesfrom the traditional press to a digital espresso machineare taught. There is also a troubleshooting guide developed by brewing specialists.
Flavors’ sales are great and profits are soaring; however, current operations need an overhaul. The owners of Flavors, J. P. Field and Marla Lily, built the business piece by piece over the past 12 years. The following offers a quick look at current operations.
Flavors does not receive any information on how many of its customers attend live music events. Musicians typically maintain a fan email listing and CD sales records for the event; however, this information is not always provided to the store.
Book club events are booked and run through the local bookstore, Pages Up. Pages Up runs a tab during the book club and provides Flavors with a check at the end of each month for all book club events. Flavors has no access to book club customer information or sales information.
The artist gallery is run by several local artists who pay Flavors a small commission on each sale. Flavors has no input into the art contained in the store or information on customers who purchase art.
Coffee sampler events are run through Flavors’ primary operations.
Community event information is open to all members of the community. Each event is run by a separate organization, which provides monthly event feedback to Flavors in a variety of formats from Word to Access files.
Brewing and machine resource courses are run by the equipment manufacturer, and all customer and sales information is provided to Flavors in a Word document at the end of each year.
The owners want to revamp the way the company operates so it can take advantage of marketing and sales opportunities across its many different lines of business, such as offering customers who attend book club events discounts on art and brewing and machine resource courses.
They also want to gain a better understanding of how the different events affect sales. For example, should they have more open microphone nights or more book clubs?
Currently, they have no way to tell which events result in higher sales.
You have been brought on by the owners to analyze the integration strategy offerings for Flavors Coffee Shop because their operations need an overhaul.
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Directions: In the table list two benefits and two challenges each of CRM, SCM, and ERP that management
should consider. Save this document to your computer and upload it to the Canvas assignment by the due date.
(You may need to click the “Enable Editing” button at the top of the screen the first time…
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