KLBlakney
BUS 599 – Week 3 Discussion – Target Market Target Market…
BUS 599 – Week 3 Discussion – Target Market
Target Market Description: Describe the target market (business or consumers) for your chosen company. Use the following headings to organize your response. Why do you think this category of people is more likely to buy what you have to sell?
Example: Carden’s BBQ Food Truck targets a specific audience that loves smoke barbeque and values the art of grilling. The primary target market is male millennials ages 25-44. The market segmentation for this age group is 38.3%, with extra monthly spending power spent on food trucks (Lang, 2023). The participants are married with children, college-educated, with a master’s degree, and working professionals. The banker’s or healthcare workers’ salary ranges from $80,000 to $100,000 annually. Residing in the urban Charlotte Center City Area, the neighborhood and business district is known for family parks, biking, running, and dog walking. The ideal customer enjoys grilling for family and friends on weekends while traveling to barbeque festivals in other states during the summer. As a griller, the customer enjoys cooking for others. Quality meat is significant to maintain a healthy lifestyle. The family man has a hectic schedule during the week, making the convenient location of Carden’s BBQ Food Truck accessible for frequent purchases.
Demographic Description: Age, income range, gender, family size, education, occupation, et cetera.
Example: A likely user for X product is a male aged 25-34 who earns between $35,000 and $55,000 per year and has a four-year college degree.
Example: The optimal customer for Carden’s BBQ Food Truck is a male, aged 25-44, who has a taste for smoke BBQ and a love for grilling. Lang (2023) points out that this age range accounts for 38.3% of the food truck market. The target audience is married with two children, a professional banker, and a college graduate with a master’s degree earning $80,000 to $100,000 annually. This allows the primary target market to spend a little extra trying different barbeque foods. The middle-class homeowner enjoys grilling for family and friends during the spring and summer; therefore, indulging in other barbeque options provides new recipe ideas.
Geographic Description: Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition.
Example: Atlanta.
Lifestyle Description: Where do your customers shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera?
Psychographic Description: How would you describe your target market, for example, socially responsible, trendsetters, or fun seeking?
Purchasing Pattern Description: How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera?
Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)?
Company Description – Product or Service
The company seeks to produce and sell Yummy Blakney Fries (Fresh Cut Hispanic or Latino Fries) and a diverse offering of unique, culturally diverse, dipping sauces. This implies that the company would offer both products and services as customers who would opt to eat inside the business premises or those wishing to carry the snacks home. Due to the increasing demand for fast food, the company seeks to provide high quality services to meet a high demand while ensuring quality is above standard to command a large market share and remain competitive. The Yummy Blakney Fries will target all age groups and particularly the teenagers who are the majority, aged 14 to 25 who would bring their families and friends to share yummy moments as they enjoy the Fresh Cut Hispanic or Latino Fries and a diverse offering of unique, culturally diverse, dipping sauces. This primary target market is characterized by those having fixed or limited incomes seeking a value-price relationship that does not stretch their budgets. The second largest target market would be those aged 25-35 and who mostly are restaurant/lounge user group with flexible budgets seeking greater than price/value relationship.
What We Do
At Yummy Blakney Fries, our main goal is to make and sell Fresh Cut Hispanic or Latino Fries that will blow your tastebuds and leave you with a lasting impression. Our fries are prepared with fresh, locally sourced potatoes and are hand-seasoned with a special combination of herbs and spices that pay homage to the many tastes found in Hispanic and Latin American cooking. Our original and delicious dipping sauces are based on old family recipes and are a perfect complement to our fries. We also make sure everything is cooked just so, so your fries will be crunchy on the surface and soft on the inside.
What Makes Us Unique
In the realm of fast-food establishments, Yummy Blakney Fries is head and shoulders above the competition because to its really novel and excellent offering. Our commitment to using fresh, locally produced ingredients sets us distinct from our competitors, who utilize frozen and pre-packaged commodities. By cutting and preparing our potatoes by hand in modest numbers, we can guarantee the highest quality and most consistent taste. We also think that customers who are searching for something fresh and exciting to eat would like our take on the traditional French fry by adding Hispanic or Latino flavors. At Yummy Blakney Fries, we’re pleased to provide an exotic mashup of flavors that captures the essence of Hispanic and Latino cuisine.
Core Values
At the heart of Yummy Blakney Fries lies a set of core values that guide our decisions. These values serve as the foundation for our mission and shape our interactions with customers, employees, and stakeholders.
Excellence: We strive for excellence in everything we do, from selecting the freshest ingredients to providing exceptional customer service. We believe that delivering a superior product is crucial to building lasting relationships with our customers.
Authenticity: We are dedicated to preserving the authenticity of Hispanic and Latino cuisine. We honor traditional recipes and techniques while infusing our own creativity, resulting in a genuine and memorable dining experience.
Sustainability: We are committed to promoting sustainability in our operations. We prioritize environmentally friendly practices, such as sourcing local ingredients, reducing waste, and implementing energy-efficient processes.
Mission
“Our mission at Yummy Blakney Fries is to revolutionize the fast-food industry by producing and selling Fresh Cut Hispanic or Latino Fries that are unique, flavorful, and made with high-quality ingredients. We are committed to delivering an unforgettable culinary experience that celebrates the rich and diverse flavors of Hispanic and Latino cuisine.
