KLBlakney
BUS 599 – Operations – How does your business work? Describe the…
BUS 599 – Operations – How does your business work? Describe the day-to-day flow of activities necessary to deliver your product or service to customers. Wherever applicable, identify costs. Be sure to address the following, as applicable to your chosen business in the response, using headings: Facilities – Describe the facility, including its location. Specify whether it is rented or owned; include any associated costs. Estimate the cost of utilities, such as water/sewer, gas, electricity, and trash removal. Production Process/Description of business operations – Describe the production process (how you will produce the product) or describe how your business will operate if this is a retail or service company. Identify the equipment, furniture, vehicles, etc., you will use and associated costs. Explain your approach to quality control. Explain your approach to inventory, as applicable. Personnel Needs – Specify the number of employees you plan to have, including managers. Identify their roles, wages, and/or salary.
The name of the company “Yummy Blakney” Company. The company produces and sells snack food to the public. The word Yummy makes potential customers get enticed by its products and services. The name is unique since its derived from my last name and the word Yummy inserted to make it more enticing to the public or potential customers. Since this would largely be a family business, having a simple and unique name that is derived from proprietor’s name, it becomes easy to identify the company with the family. As such the name is significant as a form of identity, easy to recall, and designed in a way that makes it appealing to the eyes of the public.
Company Description – Product or Service
The company seeks to produce and sell Yummy Fries (Fresh Cut Hispanic or Latino Fries) and a diverse offering of unique, culturally diverse, dipping sauces. This implies that the company would offer both products and services as customers who would opt to eat inside the business premises or those wishing to carry the snacks home. Due to the increasing demand for fast food, the company seeks to provide high quality services to meet a high demand while ensuring quality is above standard to command a large market share and remain competitive. The Yummy fries will target all age groups and particularly the teenagers who are the majority, aged 14 to 25 who would bring their families and friends to share yummy moments as they enjoy the Fresh Cut Hispanic or Latino Fries and a diverse offering of unique, culturally diverse, dipping sauces. This primary target market is characterized by those having fixed or limited incomes seeking a value-price relationship that does not stretch their budgets. The second largest target market would be those aged 25-35 and who mostly are restaurant/lounge user group with flexible budgets seeking greater than price/value relationship.
Mission Statement
The mission is to provide our customers with the freshest, highest quality Hispanic or Latino fries in a clean and friendly environment while making sure they are satisfied every time. We are unique because we use fresh-cut potatoes that are seasoned with authentic Hispanic or Latino spices. “Our Mission is to offer our diverse customers Fresh-Cut Hispanic or Latino Fries, with specially made, culturally diverse, dipping sauces to bring Yummy flavors to snacking.”
Core Values
The core values that could be applied to my business are quality, freshness, authenticity, and customer satisfaction. These values can help guide the company’s mission statement and culture.
1. Quality: We place a high value on the quality and freshness of our products to give our consumers the greatest choices for their health and wellbeing.
2. Freshness: Can help ensure that customers are getting the best quality products possible.
3. Authenticity: Can help build trust with customers and create a sense of loyalty.
4. Customer Satisfaction: Is important because it can lead to increased competitiveness and growth, as well as increased long-term profitability.
In Fresh-Cut Hispanic or Latino Fries, these principles can help me stand out from other businesses by providing fresh and authentic food that customers will love. By focusing on customer satisfaction, you can ensure that my customers are happy with their experience and will be more likely to return in the future.
Strengths
High Quality Product.
Unique Flavor Profiles.
Strong Customer Loyalty.
Efficient Production Process.
Weaknesses
Limited Distribution Channels.
Price Sensitivity.
Lack of Brand Awareness.
Seasonal Demand.
Opportunities
Expansion into New Markets.
Collaboration with Complementary Brands.
Product Diversification.
Online Sales and E-commerce.
Threats
Intense Competition.
Changing Consumer Preferences.
Supply Chain Disruptions.
Economic Factors.
Strengths
Yummy Blakney Fries prides itself on using fresh ingredients and traditional cooking methods to create delicious and crispy fires. Yummy Blakney Fries offers a wide variety of flavor options, from classic, salt and vinegar to bold and spicy seasonings. We have a dedicated customer base who appreciate the brand’s commitment to quality and taste. Yummy Blakney Fries has streamlined its production process to ensure consistent quality and timely delivery.
Weaknesses
Yummy Blakney Fries currently only sells its products through a few select retailers and online platforms, limiting its reach to potential customers. Some of our customers may be hesitant to pay a higher price for gourmet fries compared to cheaper, standard options available in the market. We our relatively new brand and may struggle to compete with more established companies in terms of brand recognition and customer trust. The demand for fries tends to fluctuate, with peak seasons during summer and other holidays. This could create challenges in maintaining a steady sales volume throughout the year.
Opportunities
Yummy Blakney Fries can explore opportunities to expand its distribution channels and enter new markets, both domestically and internationally, to reach a larger customer base. Yummy Blakney Fries can partner with other food brands, such as gourmet burger restaurants or craft breweries, to create cross-promotion opportunities and expand its customer reach. Yummy Blakney Fries can consider introducing new product lines, such as sweet potato fries or vegetable-based fries, to attract health-conscious consumers and diversify its offerings. Yummy Blakney Fries can leverage the growing trend of online shopping and e-commerce platforms to reach a wider audience and increase sales.
Threats
The market for frozen fries is highly competitive, with many established brands and private label options available. Yummy Blakney Fries may face challenges in differentiating itself and capturing market share. Consumer preferences and trends can quickly evolve, and Yummy Blakney Fries needs to stay updated and adapt to meet the demands of health-conscious consumers or changing flavor preferences. Yummy Blakney Fries relies on a steady supply of fresh ingredients and efficient production processes. Any disruptions in the supply chain, such as weather events or labor issues, could impact the company’s ability to meet demand and maintain product quality. Fluctuations in the economy, such as recessions or inflation, can affect consumer spending habits and purchasing power. Yummy Blakney Fries may face challenges if consumers cut back on discretionary spending during tough economic times. Sales of Yummy Blakney Fries can be increased by pursuing the following opportunities identified in the SWOT Matrix:
1. Expansion into new markets: By exploring new distribution channels and entering new markets. Yummy Blakney Fries can reach a larger customer base. This can be achieved by targeting new regions or countries where there may be high demand for gourmet fries or a lack of similar products.
2. Collaboration with complementary brands: Partnering with other food brands, such as gourmet burger restaurants or craft breweries, can create cross-promotion opportunities. By combining efforts and promoting each other’s products, Yummy Blakney Fries can reach a wider audience and increase sales.
3. Product diversification: Introducing new product lines, such as sweet potato fries or vegetable-based fries, can attract health-conscious consumers and diversify the product offerings of Yummy Blakney Fries. This can help tap into new customer segments and increase sales.
4. Online sales and e-commerce: Leveraging the growing trend of online shopping and e-commerce platforms can help Yummy Blakney Fries reach a wider audience. By selling directly to consumers online, the company can overcome the limitation of limited distribution channels and expand its customer reach.
Overall, pursuing these opportunities can help Yummy Blakney Fries increase its sales by reaching new markets, collaborating with complementary brands, diversifying its product offerings, and leveraging online sales channels. By capitalizing on these opportunities, the company can tap into new customer segments, increase brand awareness, and ultimately drive sales growth.
