LieutenantAtom4015
Assignment 1 Specifications Purpose: This unit aims to give…
Assignment 1 Specifications
Purpose:
This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research Literature Review. Your tutor’s main role will be to FACILITATE you through the process, week by week. You will need to be watching to the weekly video lectures as well as attending tutorials and engaging in discussion with your tutor during the interactive tutorials and drop-in sessions.
Assignment 2 – Literature Review
Your Literature Review research must and include a mix of academic articles from relevant English language peer-reviewed journals that are current (post 2018) and may also include some industry / company-specific information obtained from published online open-access sources. You will form a group with three other students (i.e. the specified size of an assignment group in this unit is 4 persons). Please follow the instructions in the Blackboard site of this unit regarding assignment group formation.
You must address the projects listed below, i.e. in a 4 person group it may be one per group member, assuming that that Robert will simultaneously enter the Australian market with the same products, based on the Presentation of Robert’s furniture innovation to the Dragon’s Den https://www.youtube.com/watch?v=G6PX6TVY1LI
The following Research Questions (RQs) are specified:
What are the supply chain issues relevant to his expansion into the Australian market, with this sustainability-motivated product range, including:
Sources of recycled plastic
Continuity of supply
Other aspects of a sustainability-motivated strategy
Note: in your literature review relative to this section of the project it will be essential that you utilise both the following articles:
Nikolic, B. & Robinson, D. 2013. A pathway to sustainable business success in SMEs through innovative leadership processes and synergizing principles The Journal of American Business Review. Pages 1-11
(you will need to access the full-text)
https://www.researchgate.net/publication/262374385_A_Pathway_to_Sustainable_Business_Success_in_SMEs_Through_Innovative_Leadership_Processes_and_Synergizing_Principles
and
Robinson, D. A. & Nikolic, B. P. 2013. A Stairway to the Stars: Monitoring Sustainability Performance in SMBs. Journal of Business Systems, Governance and Ethics. Vol 9, Issue 1: 23-38 (you will need to access the full-text)
https://www.researchgate.net/publication/287591331_A_Stairway_to_the_Stars_Monitoring_Sustainability_Performance_in_SMBs
What are the marketing issues relevant to his expansion into the Australian market, including:
Differences between Dutch and Australian market preferences
Target markets
Pricing and distribution policies
Product and Promotion policies
Note: in your literature review relative to this section of the project it will be essential that you utilise the following article: Robinson, D.A. and Harvey, M., 2008. Global leadership in a culturally diverse world. Management Decision, 46(3), pp.466-480. (you will need to access the full-text)
https://www.emerald.com/insight/content/doi/10.1108/00251740810863898/full/html
https://www.proquest.com/docview/212088529/fulltext/13B7F75FE046412APQ/3?accountid=30552
What are the ethical issues relevant to his expansion into the Australian market, including:
The ethics of selling furniture produced with recycled waste from other countries into Australia
The ethics surrounding sustainability aspects of recycled furniture
Note: in your literature review relative to this section of the project it will be essential that you utilise the following article: https://www.researchgate.net/publication/228375943_How_entrepreneurs_deal_with_ethical_challenges-an_application_of_the_Business_Ethics_Synergy_Star_BESS_technique
(you will need to access the full-text)
What are the entrepreneurial issues relevant to his expansion into the Australian markets, including:
Finding the ideal partner in Australia
Protecting the intellectual property
Risk mitigation
Note: in your literature review relative to this section of the project it will be essential that you utilise the following article:
https://www.researchgate.net/publication/321242494_Entrepreneurs’_Leadership_Experiences_with_Specific_Regard_to_Mentorship
(you will need to access the full-text)
