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Google Mission/Vision Statement: The Google mission statement is:…
Google Mission/Vision Statement:
The Google mission statement is:
“Our mission is to organize the world’s information and make it universally accessible and
usable.” (Google, 2023)
Google’s mission statement shows that they want to platform that is accessible to all
people for all of the world’s information to be used with ease and efficiency.
The Google Vision Statement is:
“To provide the world’s information in one click.” (Google, 2023)
Google’s vision statement shows that they want to n emphasis on their search engine to
show that the products of peoples searches are accurate and quick.
Different Products/Services that Google Markets:
Some products and services that Google Markets:
Products Services
? Google Pixel Phone
? Google Pixel Watch
? Google Pixel Buds
? Nest Doorbells
? Nest WiFi Pro
? Chromecast with Google TV
? Google Chrome
? Android Auto
? Youtube/Youtube Premium
? Google Drive
? Google Play
? Google Assistant
Google creates products that allow users better ease of access and that allow you your devices to
all work together (Eg. Pixel Watch to Pixel Phone). They also allow people to have information
at the tips of their fingers by having the Google products already loaded with most of the Google
services such as the apps, that further enhance the user’s experience.
Google creates services that allow for better ease of access for the user and use them all in unison
at the click of one button (Eg. Google Drive and Gmail). They also allow different types of users
to use them the way they would like to use them (Eg. Businesses can use Google Sheets for data
meanwhile Students can use it as well for studying).
Google’s Revenue for the Past 3 Years:
In the past 3 years, Google’s annual revenue grew from $160.74 billion in 2019 to $279.8 billion
in 2022, which is an increase of $119.06 billion. Google’s revenue is largely made up of
advertising revenue which amounts to $224.47 billion in 2022. (Bianchi, T. 2023)
Market Definition and Overview
Market in Which Google Competes:
Google competes in the market of technology. More specifically in technology, they compete in
entertainment, search engine, and technologies such as the Android operating system. Google
dominates the search engine competition with 87.5% of the online search volume and market as
of June 2021. (Kvilhaug, S. 2022). As for the entertainment market that Google competes in,
they have YouTube which is their leading entertainment service that brought in $17.22 billion in
advertising revenue in 2020. Their main competitors are other streaming services such as Netflix,
Hulu, and Walt Disney Company. (Kvilhaug, S. 2022)
Dollar Sales for the Industry:
The Video Streaming entertainment industry has been steadily increasing and is forecasted to
continue to increase. This is due to the rise in popularity in streaming services such as YouTube,
Netflix, Hulu, etc.
In 2019, the total revenue of the industry was $43.14 billion and has grown to $80.83 in 2022,
which is an increase of $37.69 billion and is forecasted to increase by another $58.37 billion
from 2022 to 2027.
3 Trends Impacting the Industry:
Competing with social media has been becoming an increasing issue for video streaming
services due to the fact that social media is quick and easy to use as the younger generation is
adapting to a shorter attention span. With the increasingly rapid growth of TikTok, many users
are switching platforms as they are able to find content that is directly catered to their
preferences, which leads to a better experience for them. (Byers, K. 2023)
Launching multi-lingual entertainment is a trend that can increase the industry’s growth as it can
draw in users from different backgrounds to enjoy the streaming service as well. This can also
increase popularity because it can be used for countries that speak similar languages (Eg. Mexico
and Spain speak Spanish). (Byers, K. 2023)
Increasing streaming and video quality will make people more likely to buy into the streaming
service as it will better and more memorable experience for the user. It can also increase
popularity to draw in users as people will be more likely to recommend the platform to others.
(Byers, K. 2023)
Competitor Overview
Smart bars are a new technology that allows users to interact with their laptops in a more
intuitive way. They provide a more natural way to control the laptop and can be used for a
variety of tasks, from gaming to web browsing. This technology is becoming more popular, and
many companies are now offering their own versions of the smart bar. In this document, we will
take a look at the different competitors in this space and discuss their offerings. The three main
competitors of Smart Bar on laptops are Apple, Microsoft, and Dell. Apple is known for its sleek
design and powerful features, while Microsoft is known for its user-friendly interface and
affordability. Dell is known for its durability and affordability.
These three companies are the leading competitors in the laptop market. Apple offers the
MacBook Pro, which is a powerful laptop with a sleek design and powerful features. Microsoft
offers the Surface Pro, which is a user-friendly laptop with a great interface and affordability.
Dell offers the XPS, which is a durable laptop with great affordability.
3 Competitors
Apple is known for its sleek design and powerful features. The Macbook Pro is a powerful
laptop with a sleek design and powerful features. It is ideal for creative professionals,
photographers, and video editors. The Macbook Pro is a great choice for those who want a
powerful laptop with a sleek design and powerful features. It is also a great choice for those who
want a laptop that is easy to use and has great battery life.
Microsoft is known for its user-friendly interface and affordability. The Surface Pro is a
user-friendly laptop with a great interface and affordability. It is ideal for students, business
professionals, and casual users. The Surface Pro is a great choice for those who want a
user-friendly laptop with a great interface and affordability. It is also a great choice for those who
want a laptop that is lightweight and has great battery life.
Dell is known for its durability and affordability. The XPS is a durable laptop with great
affordability. It is ideal for gamers, designers, and professionals. The XPS is a great choice for
those who want a durable laptop with great affordability. It is also a great choice for those who
want a laptop that is powerful and has great battery life.
POSITIONING MAPS
A smart bar on laptops is a feature that allows users to quickly access a variety of programs and
applications with a single click. It provides an easy way to access commonly used tools and
settings, eliminating the need to search through menus or settings. This feature can be used to
customize the laptop for specific tasks and preferences, allowing users to quickly access the
features they need.
The positioning map for smart bars on laptops provides an overview of the features and benefits
of this feature. It shows how the smart bar can be used to customize the laptop to meet the user’s
needs. It also provides an easy way to compare different models and features, allowing users to
make an informed decision when choosing a laptop.
Customer Profile
This is a new feature on laptops that allow customers to customize their laptop to their specific
needs. They are becoming increasingly popular among tech-savvy users who want to get the
most out of their laptops. Customers who opt for this feature are usually tech-savvy, have a good
understanding of technology, and are willing to pay for the extra features and convenience that
come with a smart bar. The customer profile for those who purchase a laptop with a smart bar is
usually younger and tech-savvy. They are likely to be tech-savvy and have a good understanding
of technology, as well as an appreciation for convenience. They are also likely to be willing to
pay for the extra features and convenience that come with a smart bar.
Budget-friendly Tech
enthusiast & businessmen
Students/workers
Demographics ? 25 to 50+
? Unisex
? Works in or has their
own corporations
? Possibly has done
an education
? 15 to 35 years of
age
? Unisex
? Currently in school
or works for a
corporation
? Getting education or
potential finished.
Geographic Lives in or out of the city Lives in or out of the city
Psychographic ? Tech
Savy/Enthusiastic
? Business focused a
? Time is money
mentality
? Empatant
? Hard working 9 to 5
individuals
? Budget oriented
Behavioral Businessmen/ women who
need a device that has a
quick app/widgets so they
can multitask.
People who are in the
market for a new
laptop/upgrade but aren’t
willing to spend hundreds
Of Tech-savvy people who
like tech accessories to
enhance their experiences.
or thousands of dollars on
a new laptop. Therefore
with Smartbar, it will make
your old laptop look new &
mad modern with its
features.
Product Description
Smartbar is a technological enhancement tool to which you can whole new experience
with your current or new laptop. Customers go on our website and select the model of the laptop
they are using and from there, SmartBar will produce the product that works for that
model/generation. With our product we offer 1 year warranty, free factory installed temperglass,
& Free shipping.
? Touch screen
? Skip Ad
? Touch screen with multi-task
? Ability to pause, play, fast forwards, rewind, & increase/decrease brightness/volume
? Auto word select with emoji
? Bluetooth with any device
? Alexa, Siri, or Bixbi voice search.
? (Fingerprint Optinal)
The origin of the product first started when a student complimented my Mac book touch Bar, as
a Mac user I am not a fan of its OS but I was personally interested in just the touch bar. The fact
that it had one hidden future to skip Youtube advertisements I was immediately sold. But on the
other hand Microsoft was the best bang for the buck especially the surfacepro. Therefore the idea
came to me that there should be a product that connects to the devices port which is connected on
the top of the keyboard or the side of the laptop/surface tablet, in which it connects as a
removable SmartBar. Therefore it would also expose it remaining ports as if the smart bar was
designed for that specific model/Gen. The name was created by the group as they called the idea
Smart, & my last name is Bar so since it was created by me Smartbar was the way to go.
Market Objective
Marketing the smart bar for laptops involves various objectives for businesses, such as
emphasizing the product’s distinct features and benefits, attracting creative professionals,
standing out from competitors, boosting brand loyalty, and increasing sales. To attain these goals,
businesses may employ strategies such as product demos, videos, advertising, collaborations
with influencers, content marketing, social media engagement, promotions, discounts, targeted
campaigns, and partnering with retailers and distributors. Ultimately, the aim is to showcase the
smart bar’s advantages, create user loyalty, and drive sales.
Market Shares
The smart bar is a recent laptop addition. Therefore, the market share of smart bars for laptops is
limited to Google. IDC, a market research firm, reported that Google held a 7.5% share of the
global PC market in Q4 2021, and Google sales contributed to this share. However, it needs to be
clarified how much of this share is attributable to the smart bar feature.
It’s important to note that the smart bar has received mixed feedback from users and critics.
While some people find it valuable and innovative, others believe it needs to be revised or
revised to use. As a result, how well consumers receive the feature may affect the market share
of smart bars for laptops. Additionally, other laptop manufacturers may develop similar
characteristics, which could impact the market share of smart bars for notebooks.
Awareness
Marketing efforts and strategies to promote smart bar for laptop features may vary depending on
the target audience, location, and other factors. PC manufacturers and software developers may
utilize different marketing channels, such as social media, advertising, and product
demonstrations, to highlight their products’ touch-based capabilities and features. Tech
publications and reviewers may also feature smart bar features in their product discussions and
reviews, which can help increase awareness and interest among potential customers.
References
Google. (2023). About google, our culture & company news. Google.
Retrieved March 6, 2023, from https://about.google/
Bianchi, T. (2023, February 13). Annual revenue of Google from 2002 to
2022. Statista. Retrieved March 6, 2023, from
https://www-statista-com.library.sheridanc.on.ca/statistics/266206/googl
es-annual-global-revenue/
Kvilhaug, S. (2022, December 19). Who are Google’s main competitors?
Investopedia. Retrieved March 6, 2023, from
https://www.investopedia.com/ask/answers/120314/who-are-googles-go
og-main-competitors.asp
Statista Research Department. (2023, January 7). Revenue of the
video-on-demand market worldwide from 2017 to 2027, by segment.
Statista. Retrieved March 6, 2023, from
https://www-statista-com.library.sheridanc.on.ca/forecasts/460399/video
-on-demand-revenue-in-the-world-forecast
Byers, K. (2023, January 10). 11 huge streaming trends 2023-2026.
Exploding Topics. Retrieved March 6, 2023, from
https://explodingtopics.com/blog/streaming-trends
