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Business Plan Idea for DAY Spa in Canada Your Business Name…
Business Plan Idea for DAY Spa in Canada
Your Business Name[1]
Your Logo[2]
BUSINESS PLAN
Business Plan Prepared By
Your Name
Your Title
Your Company Address With
City, State and Zip Code
Your Phone Numbers
Your e-mail and Web Addresses
Date Prepared
Month, Year
Table of Contents
EXECUTIVE SUMMARY…………………………………………………………………………………….. 5[3]
MANAGEMENT AND ORGANIZATION…………………………………………………………….. 6[4]
Management Team 6
Compensation and Ownership………………………………………………………………………… 6
Board of Directors/Advisory Council……………………………………………………………… 6
Infrastructure……………………………………………………………………………………………….. 6
Contracts and Franchise Agreements………………………………………………………………. 6
Insurance……………………………………………………………………………………………………… 6
Employee Stock Option Plan and Other Incentives…………………………………………… 6
Organization Charts………………………………………………………………………………………. 6
PRODUCT/SERVICE……………………………………………………………………………………………….. 7
Purpose of the Product/Service 7
Unique Features……………………………………………………………………………………………. 7
Stage of Development…………………………………………………………………………………… 7
Future Research and Development………………………………………………………………….. 7
Trademarks, Patents, Copyrights, Licenses, Royalties………………………………………. 7
Government Approvals…………………………………………………………………………………. 7
Product/Service Limitations…………………………………………………………………………… 7
Product/Service Liability……………………………………………………………………………….. 7
Related Products/Services and Spin-Offs…………………………………………………………. 7
Production……………………………………………………………………………………………………. 8
Facilities……………………………………………………………………………………………………… 8
Suppliers……………………………………………………………………………………………………… 8
Environmental Factors…………………………………………………………………………………… 8
MARKETING PLAN………………………………………………………………………………………………… 9
Industry Profile 9
Current Size………………………………………………………………………………………. 9
Growth Potential……………………………………………………………………………….. 9
Geographic Locations………………………………………………………………………… 9
Industry Trends………………………………………………………………………………….. 9
Seasonality Factors……………………………………………………………………………. 9
Profit Characteristics…………………………………………………………………………. 9
Distribution Channels………………………………………………………………………… 9
Basis of Competition…………………………………………………………………………… 9
Competition Profile 9
Customer Profile 9
Target Market Profile 9
Pricing Profile 10
Gross Margin on Products/Services 10
Break-Even Analysis 10
Market Penetration 10
Distribution Channels………………………………………………………………………… 9
Sales Representatives……………………………………………………………………….. 10
Direct-Sales Force……………………………………………………………………………. 10
Direct Mail/Telemarketing………………………………………………………………… 10
Advertising and Promotion 10
Packaging and Labeling 10
Service and Warranties 10
Trade Shows 11
Future Markets 11
OPERATING AND CONTROL SYSTEMS……………………………………………………………… 12
Administrative Policies, Procedures and Controls 12
Receiving Orders……………………………………………………………………………… 12
Billing the Customers……………………………………………………………………….. 12
Paying the Suppliers…………………………………………………………………………. 12
Collecting the Accounts Receivable……………………………………………………. 12
Reporting to Management…………………………………………………………………. 12
Staff Development…………………………………………………………………………….. 12
Inventory Control…………………………………………………………………………….. 12
Handling Warranties and Returns………………………………………………………. 12
Monitoring the Company Budgets………………………………………………………. 12
Security Systems………………………………………………………………………………. 12
Documents and Paper Flow 13
Planning Chart 13
Product/Service Development……………………………………………………………. 13
Manufacturing…………………………………………………………………………………. 13
Financial Requirements…………………………………………………………………….. 13
Marketing Flow Chart………………………………………………………………………. 13
Market Penetration…………………………………………………………………………… 13
Management and Infrastructure…………………………………………………………. 13
Risk Analysis 13
Salvaging Assets 13
GROWTH PLAN…………………………………………………………………………………………………….. 14
New Offerings to Market 14
Capital Requirements 14
Personnel Requirements 14
Exit Strategy 14
FINANCIAL PLAN…………………………………………………………………………………………………. 15
Sales Projections 15
Income Projections 15
Cash Requirements 15
Sources of Financing 15
Attached Financial Projections 16
Cash Flow for Three Years
Income Statement for Three Years
Balance Sheet for Three Years
Ratio Analysis
SUPPORTING DOCUMENTS………………………………………………………………………………… 17
EXECUTIVE SUMMARY
Venture History
When and why was the company formed? What is the marketing history of the products and services?
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Venture Description
What business is your venture in, and what is the current stage of development? What is unique about the product or service, and what proprietary rights does the business have?
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Venture Organization
What form of organization does the business operate under, and why? Who are the key management personnel, and what skills do they have to help the business? Who are the key support groups for your management team?
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Venture Market
What is the market like in terms of the industry, the customer, customer needs, product/service benefits, the venture’s target markets, and the market penetration plan? Who are the major competitors, and what are their strengths and weaknesses?
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Venture Operations
How much money does the venture need for product development, marketing and operations? Highlight how much money is needed to grow the business and how it will be spent.
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Venture Financing
What kind of financing will the company need? How will the money be paid back to investors? How much money has been invested in the business to date, and where did it come from?
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MANAGEMENT AND ORGANIZATION
Management Team
What is the role(s) of the entrepreneur? Who are the key management personnel, and what are their job descriptions and prior experiences?
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Compensation and Ownership
What is the compensation package for the entrepreneur and the management team? What is the ownership, including any warrants or stock options that are owned by the entrepreneur and management team?
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Board of Directors/Advisory Council
Who will serve on the board of directors or advisory council?
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Infrastructure
Who are key outside advisors, such as accountants, lawyers, or consultants, and what is their compensation package?
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Contracts and Franchise Agreements
What are the company’s management contracts, non-compete agreements, franchise, or other contractual agreements?
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Insurance
If you have a buy-sell agreement, who will be insured in terms of life insurance policies on key personnel for which the company is the beneficiary?
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Employee Stock Option Plan and Other Incentives
What employee stock option or other incentive plans will be in effect?
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Organization Charts
How is the company organized?
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PRODUCT/SERVICE
Purpose of the Product/Service
What is the purpose of the product/service? How does the product/service benefit the customer? Does it solve a problem or address an opportunity; is it a luxury item or a needed item?
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Unique Features
What are the unique features of the product/service, such as cost, design, quality, capabilities?
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Stage of Development
What is the history of product/service life cycle, and which stage of development is the product/service currently in?
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Future Research and Development
What, if any, future research and development efforts will be required?
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Trademarks, Patents, Copyrights, Licenses, Royalties
What patents, trademarks, service marks, or copyrights have been obtained? What license or royalty agreements are associated with the product/service, and what plans are there for future agreements?
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Government Approvals
What governmental approvals are necessary, and what is the status of such approvals?
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Product/Service Limitations
What are the limitations of the product/service, if any?
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Product/Service Liability
What are the liabilities this product/service may pose? What are the insurance requirements and costs?
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Related Products/Services and Spin-Offs
What are the related services that will be provided, and how will they increase or enhance the profitability of the venture? What new product or service spin-offs could be developed to meet changing market needs in this industry or others?
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Production
How much will be produced internally, and how much of the production will be subcontracted out? What are the costs and services involved with subcontracting? Who are the backup subcontractors; what are their costs, and who supplies the services?
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Facilities
What are the plans for facilities (manufacturing, office, retail)? What are the manufacturing plans, that is, the manufacturing facility, production capacity, and future capital-equipment needs?
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Suppliers
Who are the major raw material suppliers, and what are the significant purchasing contracts with them? Are there backup suppliers?
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Environmental Factors
What is the potential environmental impact of the product or service? What steps will the company take to protect the environment? What environmental agencies regulate the product or service?
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MARKETING PLAN
Industry Profile
Current Size
What is the current size of your industry?
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Growth Potential
Is this a growth, stable, or declining industry?
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Geographic Locations
Is your industry located in a specific area of the country?
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Industry Trends
What are the trends in the industry? What effect does technology have on the business?
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Seasonality Factors
What are the special seasons in your industry?
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Profit Characteristics
What are the profit characteristics for your industry?
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Distribution Channels
What distribution channels currently exist to support the sale of your product or service?
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Basis of Competition
What is the basis of competition for your industry?
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Competition Profile
What is the profile of the competition? What is your competitive advantage?
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Customer Profile
What is the profile of the intended customer? What are the reactions to the product/service from prospective customers?
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Target Market Profile
What is the target market, size, and cost of market penetration?
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Pricing Profile
What is the pricing structure? What are your policies on negotiating a price for large orders or on special price deals for penetrating the market? How is the pricing structure sensitive to the customer’s buying points?
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Gross Margin on Products/Services
What is the gross margin potential? What are the industry’s pricing policies? Do you differ?
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Break-Even Analysis
What is the break-even point for your product/service?
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Market Penetration
Distribution Channels
What distribution channels will be used for selling the product or service to the end user?
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Sales Representatives
How will sales representatives be used as an approach for selling the product or service to the end user?
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Direct-Sales Force
How will a direct-sales force be used for selling the product or service to the end user?
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Direct Marketing (Direct Mail/Email/Online/Telemarketing)
How will direct marketing be used as an approach for selling the product/service to the end user?
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Advertising and Promotion
What advertising and promotion media will be used for the distribution system and end users?
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Packaging and Labeling
What kind of packaging and labeling will be used?
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Service and Warranties
What warranties and guarantees will be offered?
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Trade Shows
What trade shows do you plan to use to exhibit your product/service?
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Future Markets
What opportunities could occur in future markets?
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OPERATING AND CONTROL SYSTEMS
Administrative Policies, Procedures and Controls
Receiving Orders
What administrative policies, procedures, and controls will be used for receiving orders?
Enter text here.
Billing the Customers
What administrative policies, procedures, and controls will be used for billing the customers?
Enter text here.
Paying the Suppliers
What administrative policies, procedures, and controls will be used for paying the suppliers?
Enter text here.
Collecting the Accounts Receivable
What administrative policies, procedures, and controls will be used for collecting the accounts receivable? Will you have a separate collection department? Use a collection agency? Use factoring?
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Reporting to Management
What administrative policies, procedures, and controls will be used for reporting to management?
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Staff Development
What administrative policies, procedures, and controls will be used for staff development?
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Inventory Control
What administrative policies, procedures, and controls will be used to control inventory?
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Handling Warranties and Returns
What administrative policies, procedures, and controls will be used for handling warranties and returns?
Enter text here.
Monitoring the Company Budgets
What administrative policies, procedures, and controls will be used to monitor the company budgets?
Enter text here.
Security Systems
What administrative policies, procedures, and controls will be used for providing security for the business?
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Documents and Paper Flow
What will be the flow of information throughout the system? What documents are needed to prepare for a transaction?
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Planning Chart
Product/Service Development
When will the product/service be ready to market?
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Manufacturing
What is the production schedule?
Enter text here.
Financial Requirements
When will the money be needed?
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Marketing Flow Chart
When will the advertising be placed, brochures be developed, and the like?
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Market Penetration
What is the schedule for market penetration?
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Management and Infrastructure
When will additional management team be hired and in what order? When will the infrastructure be used and for what period of time?
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Risk Analysis
What are the potential problems, risks, and other possible negative factors that the venture might face?
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Salvaging Assets
What could be salvaged or recovered if any of the above risks do materialize and make the venture unsuccessful?
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GROWTH PLAN
New Offerings to Market
What new products/services, store locations, distribution options will the venture pursue in the future? What new marketplaces will each of the new products/services penetrate? What will be the projected revenues from the new products/services, store locations, and distribution options for the next three to five years?
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Capital Requirements
What are the financial requirements for pursuing the new products, store locations, and distribution centers? How will you raise the needed capital for future growth?
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Personnel Requirements
What management personnel and other employees will be needed to support the projected growth?
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Exit Strategy
How will the growth plan enable the owner or investors to obtain an exit?
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FINANCIAL PLAN
Sales Projections
What are your sales projections for the next three years? Where did you get the information to project financials? Are the projections reasonable?
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Income Projections
What are your net income projections for the next three years? Is your company currently profitable? If not, when will it become profitable?
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Cash Requirements
How much cash will be required to cover start-up costs, operations, and/or growth?
Enter text here.
Sources of Financing
Based on cash requirements to start, maintain operations, or grow, will you seek debt or equity financing? How much is the cost of obtaining these funds?
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FINANCIAL PLAN
Attached Financial Projections[6]
Cash Flow for Three Years
Income Statement for Three Years
Balance Sheet for Three Years
Ratio Analysis
SUPPORTING DOCUMENTS[7]
Financial Worksheets
Historical Financial Statements
Resumes of Key Personnel
Legal Agreements
Marketing Materials
Insurance Documents
Press Releases or Articles
Market or Industry Studies
