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BSBOPS601 Business Plan The plan must be clearly articulated and…
BSBOPS601 Business Plan
The plan must be clearly articulated and formatted in such a way that makes it acceptable to the business organisation. It must contain all of the necessary elements and must be informed by accurate, current, relevant and useful data/ information. Graphs, charts, tables etc can be used and any information that is relevant but not necessarily required for inclusion in the plan can be included in an appendix.
The plan could apply to the business as a whole; specific aspects of the business, or to a proposed new venture
the completed business plan, relevant risk and cost-benefit analyses and brief answers to the following questions:
What concepts and ideas were considered?
How did you identify the resources that would be required to support plan?
What personnel would be involved in the planning process?
What data/ information did you use when formulating the plan?
With whom did you consult and why did you consult with these people?
From what sources did you gather data/ information?
How did you verify the currency, reliability and usefulness of the data/ information you collected?
How will the plan benefit the business?
How will you communicate this plan to other personnel in the business and how will you ensure that they support the plan?
Will the plan make any differences to the skills and competencies required by employees; and if it does, what action will you take?
How will the plan contribute to continuous improvement?
Alternative assessment
If you are currently employed, to assist with assessment, and if you can verify that these are entirely your own work, you might submit any of the following:
a business plan that you have written
data you have collected and analysed for contribution to a business plan
organisational performance reports that are mapped against planned business objectives
the results of SWOT or other research and planning activities
market research that you have undertaken
a portfolio of evidence showing a range of business planning activities in which you were involved, and their outcomes
third party workplace reports of on-the-job performanceto show that you are able to effectively develop and implement business plans
Business Plan Template
Business Name:
Name(s) and ID Number(s) of Owner(s):
Address:
Contact numbers:
Table of Contents:
1. Executive Summary Page #
2. General Company Description Page #
3. The Opportunity, Industry & Market Page #
4. Strategy Page #
5. Business Model Page #
6. Team – Management & Organisation Page #
7. Marketing Plan Page #
8. Operational Plan Page #
9. Financial Plan Page #
10. Appendix Page #
Executive Summary
Business Concept:
Financial Features:
Financial Requirements:
Current Business Position:
Major achievements:
General Company Description
Name of the company
Type of legal entity
Ownership
Significant assets
Mission statement
Goals and objectives
Company strengths and core competencies
The industry
The Opportunity, Industry & Market
The Opportunity
Where is the gap in the market?
What has given rise to this gap?
How was this gap identified?
How will the gap be filled?
The Industry
What are the barriers to entry in this industry?
How much power do the customers have?
How much power do the suppliers have?
Are there substitute offerings for the product or service?
Who are the competitors and how strong is the competitive rivalry?
What are the major changes affecting the industry?
The Market
What is the total size of the market?
How fast is the market growing?
What percentage share of the market will you have? (This is important only if you think you will be a major factor in the market.)
What are the major trends in target market – trends in consumer preferences, demographic shifts and product development?
Strategy
The focus of the business: broad mass market or a specific niche?
How the business will succeed in the market? How will you create a unique and valuable position, involving a different set of activities?
What is unique about the business? How is the offering different from that of competitors?
What is the value for the customers? Describe the value proposition for the customer?
Business Model
The sources of revenue
The major costs involved in generating the revenue
The profitability of the business (revenue less costs)
The investment required to get the business up and running (to get to scale)
The critical success factors and assumptions for making the profit model work
Team – Management & Organisation
A list the founders including their qualifications and experience
A description of who will manage the business on a day-to-day basis. What experience do these individuals bring to the business? What special or distinctive competencies do they offer?
An organisational chart if you have more than 10 employees, showing the management hierarchy and responsibility for key functions
7. Marketing Plan
The product (or service) and why it is valuable to customers
The focused and detailed description of the target market
The positioning of the product or service – how it should be perceived by customers
The pricing strategy with specific price points at which the product or service will be sold
The sales and distribution channels that will be used to get the product or service to the customer
The promotion strategy including public relations activities, specific promotions, advertising and intended viral marketing activities
8. Operational Plan
A description of the operating cycle that describes what the organisation will do to deliver its service or create and sell its product
A description of where all the necessary skills and materials will be sourced
What will be outsourced, what relationships are in place and how those relationships will be managed
The cash receipts and cash payment cycle of the business
9. Financial Plan
Start-up expenses and capitalisation: a description and explanation of what it will cost to launch the business and where you expect to get this money
12-month profit and loss projection (month-by-month) and a three-year profit and loss projection (quarter-by-quarter)
A 12-month cash-flow projection and a three-year cash-flow projection (quarter-by-quarter)
A projected balance sheet at start-up and at the end of years one to three
A break-even calculation
