PrivateStraw22904
Preparation For this assignment, you will write a…
Preparation
For this assignment, you will write a product report focused on a single product of your choice. Your submission will follow theformatting and address the questions/issues specified in the Product Report Outline.
Go to the store where your product is sold. This can be your local grocery store, Walmart, Target, or wherever your product is sold and displayed alongside competing brands and products. When selecting your product or good, remember that in this assignment, you will analyze the product based on the four Ps of marketing.
Your Task
Gather the information necessary to complete your Product Report. Among the information, you will need to collect is the following:
Name of product and company: Use the proper corporate name, not a nicknamefor example, Tide Pods by Proctor & Gamble. Include pictures if you’re handy with uploading/inserting images.
Product Description: Briefly describe the product you’ve selected and any relevant history that led you to choose this product/brand.
Describe the key marketing strategies behind your selected product. You should base your evaluation and report on what you can observe about how the four Ps are applied to the product you chose.
Product: Describe the want or need your product addresses.
Placement: Describe the product’s physical location among its closest competitors (a quick picture of the shelf would tell a good story!), and describe what this placement says about the marketing strategy.
Pricing: Describe the pricing strategy. A good description would include observations about the closest competitive product and its relative pricing.
Promotion: Describe how the product is being promoted. You could include any prominent physical/in-store promotions on the shelf, flyers, coupons, social media, online advertising, etc.
Other factors: You might notice other essential factors about your product that lie outside the four Ps. You can include them in your report here. One example might be a unique distribution system for your product.
When submitting your assignment, it should follow the format and organization shown in the Product Report Outline provided below.
PRODUCT REPORT OUTLINE
Your Name
Introduction to Business Marketing Report
Date
TITLE
Company/Product Name Here
Name of product and company: Use the proper corporate name, not a nicknamefor example, Tide Pods by Proctor & Gamble. Include pictures if you’re handy with uploading/inserting images.
Introduction
Briefly describe the product you’ve selected and any relevant history that led you to choose this product/brandminimum of three, maximum of five sentences.
Four Ps of Marketing
Describe the key marketing strategies of your selected product. You should base your evaluation and report on what you can observe about how the four Ps are applied to the product you chose. You should write a minimum of three sentences about each aspect.
Product: Describe the want or need your product addresses.
Placement: Describe the product’s physical location among its closest competitors (a quick picture of the shelf would tell a good story!), and describe what this placement says about the marketing strategy.
Pricing: Describe the pricing strategy. A good description would include observations about the closest competitive product and its relative pricing.
Promotion: Describe how the product is being promoted. You could include any prominent physical/in-store promotions on the shelf, flyers, coupons, social media, online advertising, etc.
Other factors: You might notice other important factors about your product that lie outside the four Ps. You can include them in your report here. One example might be a unique distribution system for your product.
Conclusion and Recommendation
In this section, you should conclude your selected product’s proven or possible success. How has the company used the four marketing Ps to ensure your selected product’s success? This should be a minimum of three, and a maximum of five sentences.
Rubric
I Can See the 4 Ps of Marketing
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeCONTENT & DEVELOPMENT:CONTENT & DEVELOPMENT:
WEIGHT 70%
70 to >60.0 pts
“A” SUBMISSION
Content is comprehensive, accurate and persuasive. Responses are excellent, address assignment and include course concepts
60 to >55.0 pts
“B” SUBMISSION
Content is accurate and persuasive. Major points are stated. Responses are adequate and address assignment
55 to >50.0 pts
“C” SUBMISSION
Content is generally . Major points are not well stated. Responses are inadequate to address assignment, either in level of detail or length of responses.
50 to >0.0 pts
“D” SUBMISSION
Content is incomplete. Major points are not clear and/or persuasive. Questions were not adequately answered
0 pts
“F” SUBMISSION
Content is very incomplete or submission was not received by the due date. Content was not student’s original work in which case no points are awarded for the submission.
70 pts
This criterion is linked to a Learning OutcomeORGANIZATION & STRUCTUREORGANIZATION & STRUCTURE:
WEIGHT 10%
10 to >8.0 pts
“A” SUBMISSION
Structure of the assignment is clear and easy to follow; transitions are logical and maintain the flow throughout the assignment
8 to >7.0 pts
“B” SUBMISSION
Structure is mostly clear and easy to follow. Transitions are present
7 to >6.0 pts
“C” SUBMISSION
Structure of assignment is not easy to follow. Transitions need improvement
6 to >0.0 pts
“D” SUBMISSION
Organization and structure distract from the message of the assignment. Points are disjointed and lack transition of thoughts
0 pts
“F” SUBMISSION
Organization of submission is lacking or submission was not received by the due date. Content was not student’s original work in which case no points are awarded for the submission.
10 pts
This criterion is linked to a Learning OutcomeFORMATFORMAT
WEIGHT 10%
10 to >8.0 pts
“A” SUBMISSION
Assignment follows all designated guidelines; Assignment is appropriate length/depth of thought; format enhances readability of work
8 to >7.0 pts
“B” SUBMISSION
Assignment follows designated guidelines; Assignment is appropriate length. Format is good
7 to >6.0 pts
“C” SUBMISSION
Assignment follows most guidelines; length is not adequate
6 to >0.0 pts
“D” SUBMISSION
Assignment may lack elements of correct formatting. Assignment is inadequate in length/depth of thought
0 pts
“F” SUBMISSION
Assignment does not meet minimum formatting requirements or submission was not received by the due date. Content was not student’s original work in which case no points are awarded for the submission.
10 pts
This criterion is linked to a Learning OutcomeMECHANICSGRAMMAR, PUNCTUATION & SPELLING
WEIGHT 10%
10 to >8.0 pts
“A” SUBMISSION
Rules of grammar, usage and punctuation are followed; spelling is correct; language is precise and clear
8 to >6.0 pts
“B” SUBMISSION
Rules of grammar, usage and punctuation are followed with minor errors; spelling is correct
6 pts
“C” SUBMISSION
Assignment contains grammatical, punctuation and spelling errors
6 to >0.0 pts
“D” SUBMISSION
Assignment contains numerous grammatical, punctuation and spelling errors
0 pts
“F” SUBMISSION
Grammatical errors make the assignment unreadable or submission was not received by the due date. Content was not student’s original work in which case no points are awarded for the submission.
10 pts
Total Points: 100
PreviousNext
