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The data analysis strategy and process you identify need to…
The data analysis strategy and process you identify need to align with the methodological approach. you will explain why the data analysis needs to align with the methodological approach, and why both the data collection process and the methodological approach need to align with the research question.
Describe the process of data analysis for the first selected methodological approach for conducting qualitative research
Describe the process of data analysis for the second selected methodological approach for conducting qualitative research
Support your assessment with appropriate academic sources
Methods and Types of Data
Phenomenology.
Primary: Audio-taped in-depth conversations and open-ended interviews and phenomenological literature.
Secondary: Poetry, biographies, literature, art, and film.
Grounded theory.
Primary: Interviews (usually audio-taped), participant and nonparticipant observations, conversations recorded in diaries, and field notes.
Secondary: Comparative instances and personal experience.
Media Bias Background
When used to characterize the phenomenon, this term typically refers to the tendency of mainstream media outlets to favor some political, social, or ideological perspectives over others. When this term is used to characterize the phenomenon, it refers to the tendency of mainstream media outlets to favor specific views over others. The most important aspect of a phenomenon is to record people’s accounts of how things function and the ramifications of those changes for individuals and processes (Patton, 2015). It is also used to refer to the tendency of specific media sources to favor particular themes or focus on certain topics to exclude others in their coverage of the issues in question. In general, questionable publications are hostile when reporting positive and negative occurrences.
In contrast, credible outlets take a more moderate stance when reporting on adverse events and an optimistic outlook when reporting on positive events (Galeazzi et al., 2023). Media bias, often intentional, can sway public perception and collective decision-making. Media bias can contribute to group polarization, intolerance of dissent, and political segregation, according to a study. Selective exposure theory implies that people prefer knowledge supporting their worldview and shun information threatening it (Spinde et al., 2022). Scholars have examined the validity of media bias, and many have encouraged further examination of the topic.
Media Bias Rationale
Conducting qualitative research on this topic is essential because it enables us to investigate the myriad of biases that are inherently present in media coverage and helps us better understand how media coverage shapes our perceptions of events and the world around us. Qualitative research aims to better comprehend a particular phenomenon by gathering and analyzing pertinent data (Creswell & Poth, 2018). Qualitative research is typically utilized to investigate subjects or issues that cannot be evaluated or quantified using any other approach because of their complexity. It is also used to explore topics that could be considered delicate or controversial, such as the prejudice portrayed in the media, which is an example of one such issue (Patton, 2015). Using qualitative research methods, researchers can obtain a more in-depth understanding of how individuals experience and interpret media coverage and how this coverage impacts individuals’ perspectives of the world. In addition, researchers can learn how this coverage affects individuals’ views of the world.
Grounded theory
How do individuals generate their interpretations of what they see in the media, and how does this influence their perspectives of the world?
This research question aims to understand better how individuals interpret media coverage and how it influences their perspectives on the world. As it enables us to investigate how individuals form their interpretations of media coverage and how this impacts their perceptions of the world, grounded theory is an ideal approach for this subject.
Methodological Approach Alignment
Using this qualitative research method, we can obtain a more in-depth knowledge of the part that bias in the media plays in how individuals construct and interpret their view of the world. A grounded theory is a qualitative research design in which the investigator develops a general explanation (a theory) of a process, action, or interaction based on the perspectives of many participants (Creswell & Poth, 2018). It aims to go beyond description in order to generate or uncover a theory, a “unified theoretical explanation” for a process or action. Participants in the study would have all undergone the procedure, and the development of the theory could help explain practice or serve as a foundation for future research (Creswell & Poth, 2018). This type of research allows researchers to investigate how individuals create their interpretations of media coverage and how this shapes their worldviews. Using the grounded theory methodology, researchers can gain an in-depth understanding of the effect of media bias on how individuals develop and interpret their worldviews.
Phenomenology
How do people become aware of bias in the media, and how does this influence how they view the world?
This research question aims to understand how individuals encounter bias in the media and how this impacts their opinions in the broader world. Since phenomenology enables us to investigate how individuals experience media bias and how it influences their perceptions of the world, it is an ideal methodology for this subject. Phenomenology studies how several people interpret an idea or phenomenon. It describes the shared experience of all participants. Qualitative researchers pick an “object” of human experience and collect data from people who have encountered it to create a composite description of the event (Creswell & Poth, 2018).
Methodological Approach Alignment
Using this qualitative research method, we can understand how media bias determines how individuals see the world around them. Scholars have the opportunity to investigate how individuals are exposed to media bias and how this influences their perspectives on the wider world when they pursue this line of inquiry. Researchers can acquire a more in-depth understanding of the impact of media bias on how individuals perceive
References
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). Sage.
Galeazzi, A., Peruzzi, A., Brugnoli, E., Delmastro, M., & Zollo, F. (2023). We are unveiling the hidden agenda: Biases in news reporting and consumption. arXiv.org. from https://arxiv.org/abs/2301.05961
Patton, M. Q. (2015). Qualitative research & evaluation methods (4th ed.). Sage.
Raymond, C., & Taylor, S. (2021). “Tell all the truth, but tell it to slant”: Documenting media bias. Journal of Economic Behavior & Organization, pp. 184, 670-691. https://doi.org/10.1016/j.jebo.2020.09.021
Spinde, T., Jeggle, C., Haupt, M., Gaissmaier, W., & Giese, H. (2022). How do we raise media bias awareness effectively? Effects of visualizations to communicate bias. PLoS One, 17(4)https://doi.org/10.1371/journal.pone.0266204
