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Assignment #1 – Powerful Forces Value 10% of final mark 12…
Assignment #1 – Powerful Forces
Value 10% of final mark
12 marks
Select an actual service company related to or in tourism or hospitality briefly describe what the organization does. Make sure to select an actual company. (2 marks)
Review the five powerful forces we discussed in class and select ONE Powerful Force from the 5 and then identify a significant impact(s) that this powerful force has had on the organization recently/in the past 2 -3 years or might have in the future. Be specific about the type of powerful force and provide any relevant background and/or context. Then describe in depth, the impact/affect that this has had on the organization and its operations. Make sure to provide an example and RELATE it to the organization you selected. (8 marks)
An example how Government Policies have impacted ride sharing organizations like Uber is provided below. The background/context for the government action or legislation is provided along with the impact/affect(s) on the operations of the organization. Do not use this example if you select a ride sharing service.
Use the template below for this assignment. All submissions must also include:
cover page with the Assignment Name, Student Name, Course Code/ Section and Date
Bibliography/references with sources and citations
DO NOT USE THE EXAMPLE LISTED BELOW IN THE TEMPLATE
Listed below are the five Powerful Forces along with examples of the specific types of forces that may
be experienced for businesses for each. For example, with respect to Social Changes, the growing
acceptance of alternative and social lifestyles is a powerful force that has caused organizations to
rethink their marketing and operational practices towards the LGBTQ community. Another example in
Government Policies are the many impacts/effects on organizations as a result of the various
government policies regarding the environment and the use of plastics and types of packaging
materials.
Please note, for this assignment, DO NOT SELECT government responses to the Covid
19 pandemic as a powerful force. This is well documented and much the same impact
for all companies around the world
Government Policies – Examples include:
Changes in regulations
Privatization
New rules to protect customers, employees, and the environment
Focus on quality and customer satisfaction
New agreements on trade in services
Social Changes – Examples include:
Rising consumer expectations
More affluence
More people short of time
Increased desire for buying experiences vs. things
Rising consumer ownership of computers, cell phones, and high-tech equipment
Ubiquitous/everywhere/easy access social networks
Easier access to more information
Immigration
Growing but aging population
Increasing acceptance of alternative and social lifestyles
Business Trends – Examples include:
To increase shareholder value
Emphasis on productivity and cost savings
Manufacturers add value through service and sell services
More strategic alliances and outsourcing
Focus on quality and customer satisfaction
Growth of franchising
Marketing emphasis by nonprofits
Advances in Technology – Examples include:
Growth of the Internet
Wireless networking and technology
Digitalization of text graphics, audio, and video
Cloud technology
User-generated content
Location-based services
Big data
Artificial intelligence
Improved predictive analysis
Internet of Things
Globalization – Examples include:
More companies operating on a transnational basis
Increased international travel
International mergers and alliances
“Offshoring” of customer service
Foreign competitors invade domestic markets
Prepare on a new word document with a cover page, template below, proper apa citations for research conducted, proper grammar, spelling, punctuation, following assignment instructions. (2 marks)
Use the template below
Name of Organization selected: ________________________________________________
Description of what the organization does:________________________________________
Powerful Forces Template
Powerful Force
What is specific force you have selected?
Provide any background or context
For example- if you were doing a ride sharing service as the organization and selected Government Policies as the Powerful force you would like to focus on, then an example would be the Ontario Government passing mandatory Insurance legislation for all ridesharing and car sharing services – see https://www.fsco.gov.on.ca/en/auto/Pages
/ridesharing-info.aspx
*Do not use example below in your assignment
And the impact
Identify the impact it
has made or will make to the organization in the future
Government Policies
EXAMPLE: Mandatory Insurance for all ride sharing and car sharing services:
WHAT ARE THE IMPACTS?
Changes in regulations
New rules to protect customers and employees
It’s important to understand what our province’s rules are when it comes to driving for a ridesharing service. In Ontario, under Uber’s policy, drivers, passengers, and vehicle owners are insured from the moment they turn the app on until the moment the passenger steps out of their car. Once the driver turns the Uber app off, they will once again be covered by their own personal policy.
EXAMPLE:
THE IMPACT:
The first thing to know is that, while most ridesharing companies offer insurance, all drivers are required to have their own personal auto insurance policy by law. It’s essential to ensure their personal policy is paid and up-to-date before starting as a driver.
If the driver use or drive for companies not listed in the government website, they might not be protected against certain damages and losses, or in case of injury to the driver or passengers, or others. That could prove to be expensive and life changing if they get into an accident and are not properly insured.
Vehicle owners who use their personal vehicles to carry paying passengers or rent their car through car sharing should inform their personal auto insurance representative.
The impact is that some insurance providers may charge the driver an additional fee for permission to use their vehicle for ridesharing or car sharing activities. This fee may provide them with supplementary coverage to the company’s fleet insurance policy. That means that the service cost may need to be increased in order to accommodate the mandatory insurance.
It might be more challenging for a driver to cover costs as a result of this legislation. It means that they might make less profit overall. However, it is also great protection to them should an accident occur. Additionally, passengers can feel more at ease knowing that they are also protected and perhaps utilize the service more knowing that.
Social Changes
Business Trends
Advances in Information Technology
Globalization
POWERFUL FORCES RUBRIC: 12 marks
CRITERIA
Alloted marks Awarded marks Comments
Description of Organization
2 marks
Impact on Organization (specific) and description (Covid = 0) 8 marks
Assignment prepared on a new word document with a cover page, template below, proper APA citations for research conducted, proper grammar, spelling, punctuation, following assignment instructions. 2 marks
The following are good resources that you can use for your research
http://www.traincan.com/
http://www.hotelassociation.ca/home.asp
https://www.ontariotravel.net/en/home
https://www.canada.ca/en/immigration-refugees-citizenship/services/new-immigrants/learn-about-canada/governement.html
https://www.canada.ca/en/services/business/permits.html
http://www.canada.travel/#for-travellers
http://orhma.com
http://seneca.libguides.com/c.php?g=20660&p=120093
https://www.hospitalitynet.org/index.html
https://2016.export.gov/industry/travel/
https://globaledge.msu.edu/industries/hospitality-and-travel/resources/
https://www.cia.gov/library/publications/the-world-factbook/geos/ca.html
http://www.international.gc.ca/international/index.aspx?lang=eng
http://www.keepeek.com/Digital-Asset-Management/oecd/economics/policies-for-stronger-and-more-inclusive-growth-in-canada_9789264277946-en#page25
https://www.hvs.com/article/8123-market-pulse-toronto-airport-strip-on-canada
https://www.hotelbusiness.com/
