rhonszky
1. In addition to making the message as short as possible, what is…
1. In addition to making the message as short as possible, what is the advantage to using a direct format for bad news messages?
The direct format increases understanding.
The direct format increases acceptance.
The direct format clearly identifies the bad news so fewer assumptions are made.
2. The direct format saves the reader time.
To avoid being too blunt, a direct format bad news message should include which of the following in the opening paragraph?
A statement that establishes common ground with the reader
The credentials of the writer
Why the decision was made
A neutral buffer
3. Which of the following would be the most likely reason to include a detailed explanation of how the negative news came to be when writing a direct message for bad news?
The reasons are confidential.
The reasons are not important to the reader.
The reader is an important customer.
There is no need to worry about the long-term relationship with the audience.
4. Which of the following is true of including an apology in a message?
Apologizing is the same as admitting mistake.
Apologizing could have significant legal consequences.
Apologizing allows the writer to express sympathy without accepting blame.
Apologies should only be used when a long-term business relationship needs to be salvaged.
5. When ending a message using the indirect format, what should be emphasized to the reader?
Respect for the reader regardless of the decision
Suggestions on how to improve the reader’s success in future endeavors
The bad news
They should contact you if they have questions
6.Which of the following would not be an appropriate step when making an internal announcement that is unexpected and of a negative nature?
Close with as much positive information as appropriate under the circumstances.
Post a blog thread and allow employees to discuss the changes using social media.
Advance the reasoning for the decision.
Open with a buffer that established mutual ground.
7. Which of the following is a goal when handling bad news about transactions?
Stating the bad news as clearly as possible
Stating your reasons as quickly as possible
Explaining how you plan to resolve the situation as clearly as possible
Avoiding details about the situation as much as possible
8. Which of the following is more likely to lead to a discrimination lawsuit?
Refusing to write letters of recommendation
Indirect format letters
Rejecting job applicants
Refusing to provide social networking recommendations
9. Steps in planning successful persuasive messages include what?
Analysis, gathering information, selecting channel and medium, organizing
Reasons for the message, supporting data, courteous close
Analysis, audience, selecting channel and medium, writing
Planning, writing, completing
10. When planning a persuasive message, which of the following is the least important consideration when considering the audience?
Who is my audience?
Where is my audience located?
How will the culture of the audience influence the message?
What does the decision maker consider most important?
11. Which of the following has the greatest impact on the effectiveness of persuasive messages in the workplace?
Social culture
Organizational culture
Social media
Customer and client relationships
12. Using the AIDA model will help in which essential strategy for persuasive messages?
Analyzing the audience
Framing your arguments
Balancing emotional and logical appeals
Anticipating objections
13. Which step in the AIDA plan allows the writer to explain how the change will benefit the audience and answers potential objections?
Demand
Interest
Desire
Attention
14. Most persuasive business messages rely on what?
Deduction
Logic
Emotion
Analogy
15. Trying to support a claim by restating the claim in different words is called what?
Cause and effect
Generalization
Circular reasoning
Faulty analogies
16. Asking the audience to reexamine long-held opinions is one of the goals of what?
Persuasive claims
Persuasive adjustments
Persuasive presentation of ideas
Persuasive requests for action
17. If the audience is unsure about your credibility or is not ready to accept your main idea, which approach is the best choice?
Executive dashboard
Analytical
Indirect
Proposals
18. Summarizing information, drawing conclusions and developing recommendations are steps in which aspect of supporting your message with reliable research?
Locating the data needed
Processing the data
Applying the findings
Planning the research
19. Which of the following will most likely prevent an ethical lapse while researching?
Respecting the intellectual property rights of the data
Only using data that can be found online
Quoting all sources
Using only data that supports your purpose
20. Which of the following is least important when evaluating potential sources?
Is the information objective?
Is the information unique?
Is the information current?
Is the information verifiable?
21. Which of the following is the best way to maximize the impact of secondary material in your writing?
Summarizing
Paraphrasing
Quoting
Secondary reporting
22. When research is presented as your own, what ethical issue is taking place?
Selective misquoting
Data manipulation
Plagiarism
Inclusion of biased material
23. To research facts and statistical information regarding countries, politics or the labor force, what type of resource should be used?
Business books
Almanacs and other statistical resources
Newspapers and periodicals
Online databases
24. When developing links to other content, which of the following will help create the most compelling links that improve the readability of the site?
Links that support content skimming but not navigation
Cute, catchy phrases
Links that clearly identify where a link will take the reader
Using a list to present all links in one location
25. The ability to create an effective visual aid, or effectively interpret the meaning of a visual aid is called what?
Visual competency
Visual literacy
Axis awareness
Data visualization
26. Which of the following is represented by the most visually dominant design element?
The most positive information
The most colorful information
The most complex information
The most important information
27. Which of the following best represents information found in a table?
The cumulative effect of data
The systematic arrangement of data in columns and rows
Showing parts of the whole
Extracting broad meaning from giant masses of data
28. Which of the following is best accomplished by using an organizational chart?
Showing how functions interrelate
Identifying tag cloud groupings
Organizing “big data”
Showing geographic distribution of data
29. When wanting to incorporate a visual that offers function and decorative value in addition to exactness, what can be most effective?
Animation
Photographs
Infographics
Drawings
30. What is the purpose of providing a legend with a visual aid?
A short description of the purpose of the visual is included.
An explanation of various colors and symbols is provided.
An explanation of the significance of the visual is provided.
A short description is provided that identifies the content of the visual.
