MaliHrvat1027
I need this paper paraphrased to sound a lot better and educated….

I need this paper paraphrased to sound a lot better and educated. Please use own words and write in complete sentences. Keep the length of the paper the same, and keep the references page. Feel free to add any citations and use quotes in the paper as well. 

 

Application

The critical thinking method is an essential aspect of the decision-making process, especially for Disney or any company aiming for comparable success. “Critical thinking skills are analysis, interpretation, inference, explanation, self-regulation, open-mindedness, and problem-solving” (Soomo, 2020). Since its inception, Walt Disney has proven the company’s capacity for sector diversification and has done so by including a critical thinking strategy even in their mission statement. “The mission of the Walt Disney Company is to entertain, inform and inspire people around the world through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovate technologies that make ours the world’s premier entertainment company” (Walt Disney, 2020). The purpose of Disney demonstrates the attention to the value of creation. Disney considers what its customers would desire in the future as part of its decision-making process. The company’s history of success speaks for itself when it comes to Disney.

 

Analysis

“From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family” (Walt Disney, 2021). Disney’s organization’s goals and objectives are to entertain, inspire, and enlighten people all over the world via storytelling, creative minds, and new technology. Disney is one of the world’s most well-known corporations, demonstrating that they are no strangers to diversity and inclusion. Disney continues to develop its theme parks and provide holiday experiences with cruises and resorts, in-park character encounters, toys, character goods, movies, music, and much more.

Disney has expanded its animation business into theme parks, live entertainment, cruise lines, resorts, and TV programming. This is a huge accomplishment for Disney as a company. To use cartoon characters to make money in other businesses such as hospitality, tourism, and transportation. Disney’s different diversification allowed the company to own additional entertainment possibilities such as ABC, ESPN, Marvel, and Pixar. With greater entertainment within the company. The inclusion of Disney Plus, an on-demand, ad-free streaming service that allows users to view numerous Disney, Pixar, and Marvel movies or series, was part of Disney’s diversification strategy. One of the primary reasons Disney is claimed to have established Disney Plus is the significant increase in video streaming services and the variety of material they currently provide. This enabled Disney customers to stream their products from home, generating more income for Disney.

“Disney has long been a worldwide entertainment conglomerate with four business segments: Media Networks, Parks Experiences and Products, Studio Entertainment, and Direct-To-Consumer and International” (Jasinski, 2020). Disney has evolved, as previously stated, by bringing its animation business to theme parks, live shows, cruise lines, resorts, and TV programming. Disney only generates 32% of its revenue now from movies and theme parks. Disney was able to achieve success by keeping other significant entertainment organizations, such as ESPN, ABC, and Pixar, to mention a few. Disney Plus, an on-demand, ad-free streaming service that enables users to view numerous Disney, Pixar, and Marvel films or series, is a component of the company’s current diversification strategy.

 

Conclusion

The fundamental basis of a business is to advertise to customers, and people’s habits change as things become more convenient for them in an ever-changing environment. Disney’s integration into the internet streaming market would only be reasonable given the favorable environment. It’s almost frightening how perfectly timed Disney+’s November 2019 launch was. shortly before the epidemic began. It’s understandable why Disney+ was so well welcomed given the large number of individuals who choose to stay at home, particularly students. In addition, according to a 2017 Pew Research Center research, around six-in-ten young adults in America, aged 18 to 29, primarily watch television through internet streaming services (Pew Research Center, 2017). It would not be surprising if evidence like this from a credible source like the Pew Research Center was used by Disney executives when drafting this diversification plan, and was most likely used in Disney’s research of why they should have invested in BAMtech rather than creating their online streaming platform. Although having less material than Netflix, they are a nostalgic brand for Millennials and Generation Z, while also continually innovating and developing new content for children today.

Disney’s choice to reorganize the company has turned out to be advantageous on many levels. As a result of serving a varied market and clientele, each division inside the Walt Disney Corporation has seen a gain in value and brand recognition. “Disney diversified their portfolio by reorganizing their company and better position themselves in the markets and industries they already serve” (Walt Disney, 2020). Disney made the proper decisions, in my opinion, while opting to diversify into new goods and experiences. Disney profited from their popularity with consumers, and whatever future additions they decide to add will be successful as long as they keep using critical thinking.

 

 

References

Diversity & Inclusion. The Walt Disney Company. (2021, March 29).  https://thewaltdisneycompany.com/diversity-inclusion/.

 

Jasinski, N. (2020, August 5). Disney Earnings Were Better Than Feared. Its Stock Is Jumping. https://www.barrons.com/articles/disney-stock-earnings-them-parks-streaming-movies-sports- espn-51596576584.

 

Littleton, C. (2019, January 29). Inside Disney’s Daring Dive Into the Streaming World. Variety.https://variety.com/2019/biz/features/disney-plus-streaming-plans-bob-iger-1203120734/.

Pew Research Center. (September 13, 2017). About 6 in 10 Young Adults in the U.S. Primarily Use Online Streaming to Watch TV. https://www.pewresearch.org/fact-tank/2017/09/13/about- 6-in-10-young-adults-in-u-s-primarily-use-online-streaming-to-watch-tv/

 

Swensen, K., & Hitchen, T. (2021, April 28). Inside the Magic https://insidethemagic.net/2021/04/bob-iger-disney-plus-ks1/.

 

The Walt Disney Company Announces Strategic Reorganization. The Walt Disney Company. (2018, June 27). https://thewaltdisneycompany.com/walt-disney-company-announces-strategic- reorganization/.