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Industries Pharmaceuticals Companies: Sun pharma, Johnson and…
Industries Pharmaceuticals
Companies: Sun pharma, Johnson and johnson, CSL (Australia)
The main written report will address the following questions/issues:
1. The first part of your report will focus on the chosen industry
Begin by researching to build an understanding of the size and nature of the industry you are investigating. Create a demographic profile of the entire industry (not just the segment you have chosen); its size; its geographic distribution; the number and types of competitors; its profitability, whether it is a growth industry, stagnant or in decline; its attractiveness to investors, any industry trends that may help to understand the industry as it is currently. (If your allocation is for supermarket, then you describe the food industry in general.)
2. The second part of your report will focus on the segment you have researched. This section will provide information about your segment: a demographic profile, its size, the number and types of competitors; its profitability, whether it is a growth industry, stagnant or in decline; its attractiveness to investors, any industry trends that may help to understand the segment as it is currently. This section should be presented in a manner that allows the segment to be compared to the industry as a whole. Together, sections 1 and 2 give the reader some context in which to understand the rest of the report. (If your allocation is for supermarket, then you describe supermarkets in general).
3. The third part of your report will focus on the businesses you have selected in your segment. Identify and explain the distinct business models used by the enterprises you have investigated. (If your allocation is for supermarket, then you describe 3 supermarkets- Coles, Woolworths, IGA).
INFS 5023-Information Systems for Business
INFS 5023-Information Systems for Business
4. Then investigate and analyse your industry segment using Porter’s Competitive Forces Model. Use the results
of your investigation to describe and classify the forces within the segment. You should describe any differences amongst the business you have investigated. For this part, you will need to consider all competitive forces in the industry that may affect the businesses in your segment.
5. This part of your investigation focuses on business responses to the major forces identified in 4. (i.e. how they compete). Identify a range of the strategies that businesses have adopted to provide them with competitive advantage (CA) and which of these are sustainable competitive advantages (SCA) in response to these forces. Your analysis should also consider issues such as cost leadership, innovation, differentiation, niche market and other strategies.
6. This part focuses on the internal arrangements within the individual businesses you have investigated how they organise their businesses to implement their business strategies. Use Porter’s Value Chain Analysis Model to analyse organisations in the industry.
The aim here is to explain how different businesses organise their processes to achieve their organisational objectives. You should choose to concentrate on at least two contrasting organisations in your segment to illustrate competitive responses. Justify your choice.
As this question requires some knowledge of internal processes, you may find it difficult to obtain specific information. Use whatever information is available to you to address this question as best you can.
7. Use Business Process Approach/ Model to identify how businesses in your industry segment are categorised as internal and external processes and how they enhance the organisation’s efficiency and effectiveness.
8. Report on supply chain systems, initiatives and management in the industry segment. How are businesses in your segment using ICTs and applications to support B2B processes for CA and SCA? There is no specific model or framework that you can use for this analysis. Also, depending on your segment and businesses, there may be very little in the way of supply chains to examine. However, some businesses in this industry have extensive supply chains to examine. You may need to make a general description from Information Systems Technologies that you find.
9. For one business in the industry segment, analyse the alignment of IS/IT using the Strategic Alignment Model. This section of your report should show how information systems and technologies are being used or could be used, to lay IT strategy by aligning the business domain and IT domain effectively. Note: You are required to report on one appropriate individual business in your segment.
10. Explore the Internet and other sources to identify new and “trending” information and communication technologies, systems and applications that are becoming available or that will soon be available to businesses in this industry to assist them to gain a CA or SCA. Describe these new technologies, systems and applications.
11. Explain how the new information and communication technologies, systems, and applications identified in #10 above might be used to create a CA or SCA.
Your explanation should be in terms of some or all of the following:
effects on existing business models,
creating new business models,
supporting existing strategies,
creating new business strategies,
specific additions to a portfolio of information systems
improving the ability to compete in terms of the five forces analysis, improving/creating new processes in terms of the value chain analysis, improving customer relations.
12. How might these ICTs or applications create a competitive disadvantage?
INFS 5023-Information Systems for Business
13 Provide a critique of two of the analysis tools you have used. Evaluate how effective they are for exploring competitive advantage in the industry. Use a separate section with headings in your report for each analysis tool. Provide a supporting argument for your criticisms.
You are required to comment on how well they fulfil the purpose for which they were designed, not to just point to areas for which they were not designed.
