KLBlakney
Week 6 Discussion – The Triple Bottom Line Start with a brief…
Week 6 Discussion – The Triple Bottom Line
Start with a brief overview of your business: company name and what you are selling (a maximum of 3 sentences).
How would you implement the triple bottom line (people, planet, profit) concept at your chosen company?
Keep the following format in mind as you complete this week’s discussion:
Profit: When looking at profit from this theory’s perspective, the idea is that profits are more than just a benefit for shareholders. Profits will help empower and sustain the community as a whole. Provide specific examples of strategies to keep the company profitable.
People: Describe your commitment to each of the following categories (type your answer under each category)
Customers. Employees.
For example, one way to care for employees is to provide a good working environment, training and development opportunities, and health care.
Community.
Suppliers (as applicable)
Planet: Explain your approach to minimizing your company’s impact on the environment, considering all aspects of your operations. For example, your company might develop a process to minimize waste or reduce energy usage, such as using recycled materials in its production process.
Company Name
The name of the company “Yummy Blakney Fries” Company. The company produces and sells snack food to the public. The word Yummy makes potential customers get enticed by its products and services. The name is unique since its derived from my last name and the word Yummy inserted to make it more enticing to the public or potential customers. Since this would largely be a family business, having a simple and unique name that is derived from proprietor’s name, it becomes easy to identify the company with the family. As such the name is significant as a form of identity, easy to recall, and designed in a way that makes it appealing to the eyes of the public.
Company Description – Product or Service
The company seeks to produce and sell Yummy Blakney Fries (Fresh Cut Hispanic or Latino Fries) and a diverse offering of unique, culturally diverse, dipping sauces. This implies that the company would offer both products and services as customers who would opt to eat inside the business premises or those wishing to carry the snacks home. Due to the increasing demand for fast food, the company seeks to provide high quality services to meet a high demand while ensuring quality is above standard to command a large market share and remain competitive. The Yummy Blakney Fries will target all age groups and particularly the teenagers who are the majority, aged 14 to 25 who would bring their families and friends to share yummy moments as they enjoy the Fresh Cut Hispanic or Latino Fries and a diverse offering of unique, culturally diverse, dipping sauces. This primary target market is characterized by those having fixed or limited incomes seeking a value-price relationship that does not stretch their budgets. The second largest target market would be those aged 25-35 and who mostly are restaurant/lounge user group with flexible budgets seeking greater than price/value relationship.
What We Do
At Yummy Blakney Fries, our main goal is to make and sell Fresh Cut Hispanic or Latino Fries that will blow your tastebuds and leave you with a lasting impression. Our fries are prepared with fresh, locally sourced potatoes and are hand-seasoned with a special combination of herbs and spices that pay homage to the many tastes found in Hispanic and Latin American cooking. Our original and delicious dipping sauces are based on old family recipes and are a perfect complement to our fries. We also make sure everything is cooked just so, so your fries will be crunchy on the surface and soft on the inside.
What Makes Us Unique
In the realm of fast-food establishments, Yummy Blakney Fries is head and shoulders above the competition because to its really novel and excellent offering. Our commitment to using fresh, locally produced ingredients sets us distinct from our competitors, who utilize frozen and pre-packaged commodities. By cutting and preparing our potatoes by hand in modest numbers, we can guarantee the highest quality and most consistent taste. We also think that customers who are searching for something fresh and exciting to eat would like our take on the traditional French fry by adding Hispanic or Latino flavors. At Yummy Blakney Fries, we’re pleased to provide an exotic mashup of flavors that captures the essence of Hispanic and Latino cuisine.
Core Values
At the heart of Yummy Blakney Fries lies a set of core values that guide our decisions. These values serve as the foundation for our mission and shape our interactions with customers, employees, and stakeholders.
Excellence: We strive for excellence in everything we do, from selecting the freshest ingredients to providing exceptional customer service. We believe that delivering a superior product is crucial to building lasting relationships with our customers.
Authenticity: We are dedicated to preserving the authenticity of Hispanic and Latino cuisine. We honor traditional recipes and techniques while infusing our own creativity, resulting in a genuine and memorable dining experience.
Sustainability: We are committed to promoting sustainability in our operations. We prioritize environmentally friendly practices, such as sourcing local ingredients, reducing waste, and implementing energy-efficient processes.
Mission
“Our mission at Yummy Blakney Fries is to revolutionize the fast-food industry by producing and selling Fresh Cut Hispanic or Latino Fries that are unique, flavorful, and made with high-quality ingredients. We are committed to delivering an unforgettable culinary experience that celebrates the rich and diverse flavors of Hispanic and Latino cuisine. ”
