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Question 1 Which of the following definitions best describes the…
Question 1
Which of the following definitions best describes the characteristics of culture:
a)
Culture is dynamic and changes constantly.
b)
Culture is what an individual believes in.
c)
Culture is shared and collective, is human-made, and includes material and subjective aspects and is stable over time.
d)
Culture does not need to be shared with members of the same cultural group.
e)
Culture consists of only the subjective aspects of people’s lives, and includes religious beliefs.
Question 2
The dimensions of Hofstede’s model are ______.
a)
power distance, in-group individualism, masculinity-femininity, uncertainty avoidance, gender egalitarianism
b)
power distance, in-group individualism, assertiveness, uncertainty avoidance, gender egalitarianism
c)
power distance, individualism-collectivism, masculinity-femininity, uncertainty avoidance, gender egalitarianism
d)
power distance, individualism-collectivism, masculinity-femininity, uncertainty avoidance
e)
power distance, individualism-collectivism, masculinity-femininity, uncertainty avoidance, short- or long-term orientation
Question 3
In cultures with monochronic-time orientation ______.
a)
people emphasise schedules and see time as a continuous line which can be divided into separate ‘blocks’, individuals always schedule only one task at a time
b)
individuals are always late and meetings never start on time
c)
disrupting the planned activity or task is accepted
d)
individuals undertake multiple tasks at the same time
e)
individuals value the flexibility of time and social arrangements
Question 4
Which of the following factors generate national competitive advantage according to Michael Porter’s theory?
a)
firm size
b)
climate conditions
c)
firm age
d)
firm strategy, structure, and rivalry
e)
international economics
Question 5
With regard to sustainability, one of the biggest challenges facing international marketers as more countries develop economically is ______.
a)
how to set price levels in the face of economic uncertainty
b)
how to enter free trade areas
c)
how to advertise products internationally with a consistent message
d)
how to get products into consumers’ hands
e)
how to balance economic growth with environmental protection
Question 6
The amount of goods and services that producers will provide at various prices is ______.
a)
quality
b)
supply
c)
quantity
d)
price
e)
demand
Question 7
Consumer price sensitivity leads to increased ______.
a)
threat of substitute products
b)
threat of governmental actions
c)
rivalry among competitors
d)
bargaining power of suppliers
e)
threat of new entrants
Question 8
Which grants the exporting company the greatest degree of control?
a)
cooperative venture
b)
joint enterprise
c)
joint venture
d)
strategic partnership
e)
wholly owned subsidiary
Question 9
Which of the following occurs when goods are transferred or shipped to a foreign country?
a)
market liberalization
b)
exporting
c)
importing
d)
absolute advantage
e)
comparative advantage
Question 10
Specially designated areas within a country that have separate laws designed to encourage trade are ______.
a)
free trade areas
b)
restricted trade zones
c)
zones of indifference
d)
open trade zones
e)
zones of marketability
Question 11
Trade leads to higher levels of innovation through ______.
a)
specialization
b)
division of labor
c)
increased efficiencies
d)
reduced costs
e)
market development
Question 12
Which theory helps to explain why many nations trade with less-developed or least-developed countries that do not hold advantages in any type of production?
a)
human capital
b)
opportunity cost
c)
absolute advantage
d)
comparative advantage
e)
economic equilibrium
Question 13
______ are made up of a group of countries that have entered into an agreement to reduce tariffs, quotas, and other barriers to the movement of goods and services.
a)
Trade free zones
b)
Economic cooperative zones
c)
Free cooperative zones
d)
Free trade areas
e)
Trade free agreements
Question 14
Which involves the use of a third party when entering a foreign country?
a)
importing
b)
offshoring
c)
dumping
d)
market differentiation
e)
downsizing
Question 15
The desire to protect domestic businesses from the exports of foreign firms through governmental policy is ______.
a)
dumping
b)
market stabilization
c)
market liberalization
d)
border fixing
e)
protectionism
Question 16
Which of the following is NOT one of Porter’s Five Competitive Forces?
a)
bargaining power of suppliers
b)
threat of governmental actions
c)
rivalry among competitors
d)
threat of new entrants
e)
threat of substitute products
Question 17
When selecting a mode of entry which represents reduced costs per item due to increased production?
a)
economics of scale
b)
rivalries
c)
uncertainty
d)
risk
e)
new entrants
Question 18
Which of the following cultural factors emphasizes purchasing new and better goods and services?
a)
materialism
b)
nationalism
c)
discrimination
d)
patriotism
e)
frugality
Question 19
Which company orientation focuses on selecting the best employees available, regardless of the country in which they are located?
a)
ethnocentric
b)
polycentric
c)
worldwide
d)
regiocentric
e)
geocentric
Question 20
What reflects the amount of goods or services that consumers will purchase at various price levels?
a)
needs
b)
demand
c)
outcomes
d)
desires
e)
wants
Question 21
The process of discovering consumer needs and wants, creating the goods and services to meet those needs, then pricing, promoting and delivering those goods and services is the definition of ______.
a)
consumer behavior
b)
management
c)
international business
d)
international economics
e)
marketing
Question 22
Organizations that conduct business activities in at least one other country that differs from the home country are ______.
a)
nationalized corporations
b)
born-global corporations
c)
rational corporations
d)
domestic corporations
e)
multinational corporations
Question 23
A firm’s marketing mix consists of all of the following EXCEPT ______.
a)
promotion
b)
product
c)
process
d)
price
e)
place
Question 24
What are the two factors that influence the origins of culture?
a)
humanities and arts
b)
religion and values
c)
history and geography
d)
brands and advertising
e)
consumer culture and organisational culture
Question 25
The beliefs, customs, and attitudes of a distinct group of people constitute its ______.
a)
mores
b)
culture
c)
laws
d)
politics
e)
ideals
Question 26
What is a subculture?
a)
Subculture is a specific type of culture in which individuals must follow the cultural imperatives.
b)
Subcultures are groups whose values and related behaviours are distinct and set members off from the general or dominant culture.
c)
Subculture is a specific type of culture in which individuals must follow the cultural imperatives.
d)
Subcultures are groups in which leaders dictate the norms, values and behaviours of the members of those groups.
e)
Subculture is a specific type of culture in which individuals are allowed to follow their individual beliefs and values.
Question 27
What is ethics?
a)
cultural values of a nation
b)
the subjective aspects of people’s lives including religious beliefs
c)
Ethics is a system of moral principles which governs a person’s behaviour.
d)
Ethics is a specific type of culture in which individuals must follow the cultural imperatives.
e)
Ethics is a set of values and beliefs that govern the behaviour of ethnic minorities.
Question 28
The beliefs, customs, and attitudes of a distinct group of people constitute its ______.
a)
mores
b)
culture
c)
ideals
d)
politics
e)
laws
Question 29
Which is the process of creating a perception in a consumer’s mind about the nature of a company and its products relative to competitors?
a)
positioning
b)
differentiation
c)
promoting
d)
advertising
e)
marketing
Question 30
The organizational and physical structures that are essential for societies represent the ______.
a)
economic system
b)
monetary policy
c)
infrastructure
d)
physical economy
e)
legal system
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