ashfordalum
Media Bias Rationale Conducting qualitative research on this topic…

Media Bias Rationale

Conducting qualitative research on this topic is essential because it enables us to investigate the myriad of biases that are inherently present in media coverage and helps us better understand how media coverage shapes our perceptions of events and the world around us. Qualitative research aims to better comprehend a particular phenomenon by gathering and analyzing pertinent data (Creswell & Poth, 2018). Qualitative research is typically utilized to investigate subjects or issues that cannot be evaluated or quantified using any other approach because of their complexity. It is also used to explore topics that could be considered delicate or controversial, such as the prejudice portrayed in the media, which is an example of one such issue (Patton, 2015). Using qualitative research methods, researchers can obtain a more in-depth understanding of how individuals experience and interpret media coverage and how this coverage impacts individuals’ perspectives of the world. In addition, researchers can learn how this coverage affects individuals’ views of the world.

 

Methodological Approach 1 

 

Grounded theory

How do individuals generate their interpretations of what they see in the media, and how does this influence their perspectives of the world?

This research question aims to understand better how individuals interpret media coverage and how it influences their perspectives on the world. As it enables us to investigate how individuals form their interpretations of media coverage and how this impacts their perceptions of the world, grounded theory is an ideal approach for this subject. 

Methodological Approach Alignment

Using this qualitative research method, we can obtain a more in-depth knowledge of the part that bias in the media plays in how individuals construct and interpret their view of the world. A grounded theory is a qualitative research design in which the investigator develops a general explanation (a theory) of a process, action, or interaction based on the perspectives of many participants (Creswell & Poth, 2018). It aims to go beyond description in order to generate or uncover a theory, a “unified theoretical explanation” for a process or action. Participants in the study would have all undergone the procedure, and the development of the theory could help explain practice or serve as a foundation for future research (Creswell & Poth, 2018).  This type of research allows researchers to investigate how individuals create their interpretations of media coverage and how this shapes their worldviews. Using the grounded theory methodology, researchers can gain an in-depth understanding of the effect of media bias on how individuals develop and interpret their worldviews.

 

What is the…….

 

Method Rationale?

Data Collection Plan?

Data Analysis Strategy?

Potential Ethical Issues?

Support your ideas for the data collection plans and data analysis strategies with the appropriate academic sources.

Methodological Approach  2

Phenomenology

How do people become aware of bias in the media, and how does this influence how they view the world?

This research question aims to understand how individuals encounter bias in the media and how this impacts their opinions in the broader world. Since phenomenology enables us to investigate how individuals experience media bias and how it influences their perceptions of the world, it is an ideal methodology for this subject.  Phenomenology studies how several people interpret an idea or phenomenon. It describes the shared experience of all participants. Qualitative researchers pick an “object” of human experience and collect data from people who have encountered it to create a composite description of the event (Creswell & Poth, 2018). 

Methodological Approach Alignment

Using this qualitative research method, we can understand how media bias determines how individuals see the world around them. Scholars have the opportunity to investigate how individuals are exposed to media bias and how this influences their perspectives on the wider world when they pursue this line of inquiry. Researchers can acquire a more in-depth understanding of the impact of media bias on how individuals perceive the world around them.

 

 

What is the…….

Method Rationale?

Data Collection Plan?

Data Analysis Strategy?

Potential Ethical Issues?

Support your ideas for the data collection plans and data analysis strategies with the appropriate academic sources.

 

References

 

Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). Sage. 

 

Galeazzi, A., Peruzzi, A., Brugnoli, E., Delmastro, M., & Zollo, F. (2023). We are unveiling the hidden agenda: Biases in news reporting and consumption. arXiv.org. from https://arxiv.org/abs/2301.05961 

 

Hamborg, F., Donnay, K., & Gipp, B. (2019). Automated identification of media bias in news articles: an interdisciplinary literature review. International Journal on Digital Libraries, 20(4), 391-415. https://doi.org/10.1007/s00799-018-0261-y

 

Kaid, L. L., & Holtz-Bacha, C. (2008). (Vols. 1-2). SAGE Publications, Inc., https://doi.org/10.4135/9781412953993

 

Morgan-Trimmer, S., & Wood, F. (2016). Ethnographic methods for process evaluations of complex health behavior interventions. Trials, 17(1), 232. https://doi.org/10.1186/s13063-016-1340-2

 

Patton, M. Q. (2015). Qualitative research & evaluation methods (4th ed.). Sage. 

 

Raymond, C., & Taylor, S. (2021). “Tell all the truth, but tell it to slant”: Documenting media bias. Journal of Economic Behavior & Organization, pp. 184, 670-691. https://doi.org/10.1016/j.jebo.2020.09.021

 

Spinde, T., Jeggle, C., Haupt, M., Gaissmaier, W., & Giese, H. (2022). How do we raise media bias awareness effectively? Effects of visualizations to communicate bias. PLoS One, 17(4)https://doi.org/10.1371/journal.pone.0266204