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Corporate & Business Strategy: Section A [100 marks] …
Corporate & Business Strategy:
Section A [100 marks]
Project instructions:
As a consultant in logistics management, you are approached by Samsung to compile a report on applying of transport management principles in their logistics and supply chain environment. Given that they operate in an ever-changing environment, read the project statement provided and conduct additional research on Samsung before compiling your report. Before compiling your report conduct additional research on Samsung’s investments as well as initiatives in South Africa and report their findings using an essay format.
Project Statement/ :
Samsung is looking to Africa to enhance its influence further afield. The latest Samsung Galaxy 5G phones and devices were recently launched in Johannesburg on Friday. 50,000 handsets were pre-ordered within South Africa, prior to the launch, indicating a general change in consumer trends amongst the middle classes across the continent. Samsung is now looking to use this as the starting point for a complete (assault) on the market, aiming for specific growth in Africa, to go alongside expansion in similar global regions too. The cost of some of its devices was thought to be a potential issue, but Samsung has declared its intentions to offer a varied enough range of products to suit all sectors of industries and the public. Rising smartphone ownership, fiber, mobile broadband usage and data traffic in Africa point to an attractive tech ecosystem, Samsung’s success in Africa has been down to the company’s ability to merge global technology with African knowledge. This year has been difficult for many African companies. Hindered by the downturn in oil and commodity prices and exchange rate volatility, African economies grew at their slowest rates on average in more than 20 years, weakening consumer purchasing power. In addition, African companies have also struggled with accessing credit due to unstable political environments and poor infrastructure.
Project must cover the following guidelines :
Contain in-text citations as well as a reference list according to the Harvard referencing method
Addressed to Samsung board of directors and assist them in making changes to their understanding of the fundamentals of management in an ever-changing environment.
Your report should contain the following sections:
1. Introduction
Provide a general introduction to the questions answered in your report.
Contain in-text citations as well as a reference list according to the Harvard referencing method
2. Body:
As a strategy consultant for Samsung your duties includes:
2.1. Advising the executives of the potential difficulties in integrating the strategic objective of the corporation with the organisational goals of Samsung. (10 Marks)
Comment:
For advising executives of the potential difficulties in integrating the strategic objective of the corporation with the organisational goals of Samsung. 5 marks will be rewarded for each point mentioned, therefore 5×2=10 marks.
2.2. Provide an analysis on why Samsung needed a strong strategy implementation management system to deal with changing customer trends. (15 Marks)
Comment:
For providing an analysis on why Samsung needed a strong strategy implementation management system to deal with changing customer trends. 5 marks will be rewarded for each point mentioned, therefore 5×3=15 marks.
2.3. Provide an analysis on why Samsung needed a strong strategy implementation management system to deal with changing customer trends. (15 Marks)
Comment:
For providing an analysis on why Samsung needed a strong strategy implementation management system to deal with changing customer trends. 5 marks will be rewarded for each point mentioned, therefore 5×3=15 marks.
2.4. Examine how brand values can assist Samsung in attracting and keeping talented individuals. (15 Marks)
Comment:
For examining how brand values can assist Samsung in attracting and keeping talented individuals. 5 marks will be rewarded for each point mentioned, therefore 5×3=15 marks.
2.5. Provide an evaluation of the strategic stances Samsung can take in its journey to increase sales volume in South Africa is also included. (15 Marks)
Comment:
For providing an evaluation of the strategic stances Samsung can take in its journey to increase sales volume in South Africa. 5 marks will be rewarded for each point mentioned, therefore 5×3=15 marks.
2.6. The final task will be to conduct an analysis of Samsung’s competitive capabilities as a result of operating in a rapidly changing market environment(15 Marks)
Comment:
For conducting an analysis on Samsung’s competitive capabilities as a result of operating in a rapidly changing market environment. 5 marks will be rewarded for each point mentioned, therefore 5×3=15 marks.
2.7. Critically discuss the technological risks associated with the introduction of e-learning devices in South Africa.
Comment:
For critically discussing the technological risks associated with the introduction of e-learning devices in South Africa. 5 marks will be rewarded for each point mentioned, therefore 5×3=15 marks.
3. Conclusion
Summarisation of the report findings.
4. Reference lists
