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In your capacity as a conference planner, you have been asked to…
In your capacity as a conference planner, you have been asked to select a keynote speaker from the short list of three (3) suitable people listed below and then invite them to be the speaker at your
Speaker : Jaime Oliver, Chef
https://www.youtube.com/watch?v=zsLR5no91Kc
watch the youtube vid before answering the questions below
for the coming conference to be held in Victoria in July 2024.
The conference is being organised on behalf of the (fictional) culinary experts and epicurist association called ‘We love Food (WLF)’. The aim of the conference is for the attendees to learn about innovative processes to create unique culinary experiences through the application of novel techniques, ingredients, and approaches to cooking and food presentation. Delegates will also learn about the development of new recipes, cooking methods, and food products that push the boundaries of traditional cuisine and introduce new flavours, textures, and fusion dishes. These new innovative ideas will combine elements of different cuisines and the use of cutting-edge technologies to develop
new cooking methods or food products.
The conference attendees will be chefs, sommeliers and culinary experts from around the world who work hard to improve food provision for all parts of society (including in restaurants, cafes, events, schools and hospitals). The conference will be held in Victoria from 10th-11th July 2024 at a venue of your choice with around 300 attendees. The theme of the conference is culinary innovation and how
delegates can surprise and delight diners with novel food experiences that are both delicious and visually appealing. The theme recognises that culinary innovation is an important part of the culinary industry, as it drives creativity and competition among chefs and food businesses and helps to keep
the industry fresh and exciting for diners.
Task
Read Chapter 5 of Van Der Wagen (2018) and then create the Business Letter and attachments based on the information contained in that chapter.
Review each of the three (3) videos below and then select who you would most like to invite to be your keynote speaker.
Once you have chosen your speaker, make Business Letter addressed to your chosen speaker which includes substantiated arguments to convince the expert to attend the conference. You are also required to make Appendix which contains the draft Conference Program
The Business Letter should contain the following:
– An explanation of the conference objectives and the connection with the speaker;
– An indication of what the attendees are expected to learn and experience from their attendance
at the conference;
– At least three (3) compelling reasons why the individual might be interested in accepting the
invitation to be the keynote speaker namely:
– Why the conference content reflects the speaker’s expertise;
– What value the speaker is expected to add to the conference objectives; and,
– What range of personal benefits the speaker might receive through their attendance.
– An indication of the speakers’ appearance fee;
– An indication of how the conference organisers will accommodate and provide for the speaker’s
particular needs;
– Information about the chosen Victorian venue in relation to the location, facilities provided, location of nearby transport and a summary of accommodation options;
– The draft Conference Program should be designed to offer attendees a comprehensive learning and networking experience over two days, with opportunities to learn about emerging trends, best practices, and strategies for navigating the current and future culinary landscape; and,
The Business Letter should:
– Be in the style of a professional business letter with (fictional) sender’s address, logo, date,
recipient’s address, salutation, body of letter, closing statement, and signature;
– Have an attractive and professional layout and contain only directly relevant information;
– Use headings and bullet points to make reading easy and information accessible.;
– Use a professional and formal tone, correct grammar, punctuation, and spelling; and,
– Avoid using informal language, slang, abbreviations, or emoticons.
The Annotated Bibliography should:
– Contain 6-8 academic sources which were used to help the Business Letter and
Conference Program; and,
– Provide a summary and evaluation below each source to explain the contribution each source
made to the development of the Business Letter and Conference Program.
Speaker : Jaime Oliver, Chef
https://www.youtube.com/watch?v=zsLR5no91Kc
