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Jane’s year-long industrial placement was with a company that…
Jane’s year-long industrial placement was with a company that developed and managed golf courses. The company was concerned that over the last two years the number of golfers using its courses was declining, despite an overall growth in popularity of the sport. The company had undertaken a survey of users of its courses to establish who used them and reasons for this decline in usage. The data from the responses to the survey had been entered into a spreadsheet, and Jane had been asked to analyse it and write report based on her analysis.
Looking at the data, Jane wondered whether she would be able to write report that could establish why the numbers using the company’s golf courses were declining despite an overall growth in popularity of the sport.
A copy of a completed questionnaire is shown below:
Customer Questionnaire
22 September
Dear Customer,
We are always seeking ways to improve our courses for our customers. Please help us to do so by taking a few minutes to complete the form and tell us what you think. Completed questionnaires returned by 29 September will be entered in a free prize draw for a year’s membership for one of our courses.
Please return your completed questionnaire by placing it in the box in the club house entrance.
Please fill in the following details:
Name: Mr. Geoffrey Thomas
Address: 29 St Aidans Drive,
Huntsville, READING
Postcode: RG3 3BG
1 Are you male? ? 1 female? 2
2 Which age group do you fall into?
Under 18 1 19-25 2 26-30 3 31-35 4
36-40 ? 5 41-45 6 46-50 7 51-55 8
56-60 9 61-65 10 66-70 11 0ver 71 12
3 Which Green Golf Group golf course do you use most regularly?
Bircheley ? 1 Greenacres 2 The Oaks ? 3 Sandy Lane 4
4 Do you use any of these other golf courses?
The Common 1 Lochgreen ? 2 Fullerton ? 3 Other ? 4
5 In what band is your current golf handicap?
1-6 1 7-12 2 13-18 3 25-30 ? 4 30-36 5
6 Which category of user best describes you?
Full member ? 1 Casual user 2 Occasional visitor 3
7 How frequently do you play golf?
1-3 rounds per week 1 1 1-4 rounds per month ? 3
4-7 rounds per week 2 Occasionally 4
Rarely 5
8 Please rate the quality of the following elements of the golf course you use most regularly:
Very good Good Fair Poor Very poor
Greens ?
Tees ?
Bunkers ?
Fairways ? ?
Semi-rough ?
Rough ?
Locker room ?
Clubhouse and catering ?
Golf marshalling ?
Booking procedures ?
9 How would you rate the overall quality and value for money of our golf courses?
Poor 1 2 ? 3 4 5 6 Excellent
10 Please add any other general comments . . . The Car Park at The Oaks gets very muddy.
It could do with being resurfaced.
Thank you for spending time telling us your views.
Please place your completed questionnaire in the box in the clubhouse entrance
Questions
1 . What problems of questionnaire design are likely to have contributed to Jane’s concern
about her ability to answer the questions the Green Golf Group wished to have answered?
2. How might problems of individual question’s design be overcome? Use a table to respond to this question with column headings question, problem, solution
3. Which questions are likely to be most useful to Jane in writing a report about the relative qualities of the Green Golf Group’s courses?
4. For each of these questions or groups of questions, list the tables, diagrams or statistical approaches you would advise Jane to use in her analysis. Use a table to respond to this question with column headings question, diagram/statistic, to help find out
