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BUS-320 Week 7 Assignment Flavors Coffee Shop Case Study Analysis:…
BUS-320 Week 7 Assignment
Flavors Coffee Shop
Case Study Analysis:
At Flavors, a premium coffee shop, customers receive more than just a great cup of coffee
they receive exposure to music, art, literature, and town events. Flavors’ calendar for programs
gives customers a quick view into this corner of the worldfrom live music and art displays to
volunteering or a coffee tasting. Flavors offers the following:
? Music center: Information is available for all live music events occurring in the area. The
store also hosts an open microphone two nights a week for local musicians.
? Art gallery: A space in the store is filled with great pieces from local artists.
? Book clubs: Customers can meet to discuss current and classic literature.
? Coffee sampler: Customers can sample coffees from around the world with the experts.
? Community events: Weekly meetings are held at which customers can find ways to
become more involved in their community.
? Brewing courses: The finer details of the brewing, grinding, and blending equipment for
sale in Flavors storesfrom the traditional press to a digital espresso machineare
taught. There is also a troubleshooting guide developed by brewing specialists.
Flavors’ sales are great and profits are soaring; however, current operations need an overhaul.
The owners of Flavors, J. P. Field and Marla Lily, built the business piece by piece over the past
12 years. The following offers a quick look at current operations.
Flavors does not receive any information on how many of its customers attend live music
events. Musicians typically maintain a fan email listing and CD sales records for the event;
however, this information is not always provided to the store.
Book club events are booked and run through the local bookstore, Pages Up. Pages Up runs a
tab during the book club and provides Flavors with a check at the end of each month for all book
club events. Flavors has no access to book club customer information or sales information.
The artist gallery is run by several local artists who pay Flavors a small commission on each
sale. Flavors has no input into the art contained in the store or information on customers who
purchase art.
Coffee sampler events are run through Flavors’ primary operations.
Community event information is open to all members of the community. Each event is run by a
separate organization, which provides monthly event feedback to Flavors in a variety of formats
from Word to Access files.
Brewing and machine resource courses are run by the equipment manufacturer, and all
customer and sales information is provided to Flavors in a Word document at the end of each
year.
The owners want to revamp the way the company operates so it can take advantage of
marketing and sales opportunities across its many different lines of business, such as offering
customers who attend book club events discounts on art and brewing and machine resource
courses.
Directions: In the table, list two benefits and two challenges each of CRM, SCM, and ERP that management should consider.
Flavors’ Offerings CRM SCM ERP
Music center
Benefit 1
Benefit 2
Challenge 1
Challenge 2
Benefit 1
Benefit 2
Challenge 1
Challenge 2
Benefit 1
Benefit 2
Challenge 1
Challenge 2
Art gallery
Book clubs
Coffee sampler
Community events
Brewing courses
2.) How does SCM, CRM, and ERP improve Flavors’ events and sales? What are the sales and marketing opportunities across its line of businesses and how might these new systems help them?
Provide your answer in 50 to 75 words.
3.) Describe the appropriate SCM, CRM, and ERP strategies for this coffee shop specific to the event/revenue streams. (These are your own ideas).
Explain in 75 to 100 words.
4.) Is there a particular order or emphasis that the Flavors Coffee Shop owners should prioritize when implementing the integration strategy you recommend? What if money is tight and the shop can only implement 2 of the 3 strategies? What advice would you give to them?
Answer in 50 to 75 words.
5.) What are your final recommendations to Flavors?
Answer in 25-50 words.
