DeanHummingbird1246
These questions cover the main issues in establishing and…
These questions cover the main issues in establishing and implementing the company’s marketing and sales strategies. Take care to establish the right strategy in each geographic market since the company may need to vary its distribution channels and promotional activities from country to country. While not highlighted in these questions, the plan also should provide the reader with a good sense of the priorities of the company with respect to attacking specific markets and launching a particular marketing activity. In most cases, the company’s budget will require that marketing activities proceed in two or more planned stages over a fixed period of time.
Identify and describe the company’s main “sales pitch” (i.e. the main messaging in sales and promotion activities).
for reference
company name – Gorila Fitness
company description
The Canadian company Gorila Fitness was founded to give Canadians access to top-notch home workout equipment. They were once known as GORIL, one of the toughest creatures in the forest (which is kind of a hilarious way for Quebecers to say “Gorille” in French). At initially, they only wanted a catchy name for their Squat Rack; they had no actual plans to turn it into a business. Martin was really serious about this assignment because he had a high aptitude for both marketing and logo design. This is how the name Gorila Fitness was created.
Any fitness equipment required to set up a home gym, such as bars, plates, racks, and rigs, as well as strength equipment like dumbbells and kettlebells, is popular among them. They are also interested in exercise equipment and clothing. The Gorila creators believe that a product should be useful, long-lasting, created in the area, and have minimal environmental effect. The fitness industry’s environmental issue will be addressed using business as inspiration and implementation as of 2021, according to the fourth criteria.
Even though the worldwide epidemic had affected everyone in 2021, Gorila stood distinct. Their Chambly store was no longer able to accommodate the growing demand for home gyms due to a lack of room. As a result, they bought their first facility in Saint-Pie, Quebec, measuring 25.000 square feet. The majority of the products are still made by hand today, and they are constantly looking for ways to manufacture some of their best-selling items in Canada. Also, their staff goes above and above to lessen its ecological impact. These are four of the many things that differentiate them from their rivals, along with quality and competence.
While brothers Vincent and Martin were still enrolled in school and working out five days a week but hoping to squeeze in a sixth workout and stretching session, everything began. They made the decision to construct a home gym in their house’s back shed in May 2012. Because on a tight budget, they began with the bare essentials: an Olympic barbell and bumper plates. They paid exorbitant customs and freight fees for these transactions at the time.
They immediately realized that a squat rack, which is essentially the centrepiece of any successful home gym, was something they could not afford. They only realized it would be considerably simpler and less expensive to make it ourselves when they recalled Vincent’s welding knowledge. They can customize home gyms to your demands and specifications, which is what distinguishes them and gives them significance. The Gorila Rig is the company’s most well-known or popular item.
