You’ll learn about the small business that is “York Regional…

dhitalpooja You’ll learn about the small business that is “York Regional…You’ll learn about the small business that is “York Regional Educational Services” you’ll be working with and will conduct a thorough organizational diagnosis using the PESTELE framework and SWOT analysis. The organizational diagnosis will help you to have a deep understanding of the external marketing environment and unique values of your client’s business. Based on the findings of your organizational diagnosis, you’ll develop a project proposal (which will be your next assignment) for your client. You’ll be working on that project throughout the term. You’ll submit the project report and present the project at the end of the term. Therefore, your organizational diagnosis will be an important building-block for the rest of the projects for the term. PESTELE analysis A PESTEL analysis or more recently named PESTELE is a tool or a framework used by marketers to understand, analyze, and monitor the external marketing environment (macroenvironmental factors) that have an impact on the business. The results from the PESTELE analysis could be used to identify threats and weaknesses for a SWOT analysis. PESTELE stands for: P – Political | E – Economic | S – Social | T – Technological | E – Environmental | L – Legal | E – Ethical Identify the significant factors stated above that could impact your client’s business, and then, thoroughly discuss why they are important and what specific impact they might have on your client’s business. Here are some examples. Factors will vary from business to business. You do not need to address all. Discuss the factors that matter for the particular business. Political: Labor law, government policies, taxation, trade restrictions, political stability, etc. Economic: Economic growth, exchange rates, interest rates, inflation, unemployment rates, disposable income, unemployment rates, etc. Social: Population growth, age distribution, education, cultural differences, lifestyle and trends, health and welfare, etc. Technological: Innovation, technological growth, research, skilled resources, tech awareness, automation and AI, etc. Environmental: Weather, natural disasters, environmental policies, climate change, pressure from NGOs, etc. Legal: Employment law, copyright law, trade unions, health and safety, consumer protection, laws addressing discrimination issues, etc. Ethical: Bribery, confidentiality, intellectual property, international trade ethics, reputation, equal opportunities. SWOT analysis Conducting a SWOT analysis is a powerful way to evaluate a business irrespective of the size of the business or the number of employees. The SWOT analysis is a technique that we use to determine and define a company’s Strengths, Weaknesses, Opportunities, and Threats. Most commonly, we use SWOT analysis to determine how closely a business is aligned with its growth trajectories and benchmarks for success. We assess and evaluate the internal and external factors through SWOT analysis. Strengths (s) and weaknesses (W) refer to internal factors. These are usually the resources and experiences that are readily available to you. External factors, on the other hand, influence and affect the business and the individuals connected with the business. These factors are usually connected directly or indirectly to an opportunity (O) or threat (T). External factors are typically the things that your business does not control. After you conduct both the PESTELE and SWOT analyses, come up with the following: 1. Propose strategies to overcome the major challenges you identified. 2. Provide recommendations based on the overall results from your analyses.BusinessBusiness – Other