#Lego   Consider the following questions: .What were LEGO’s main…

hernan22x #Lego   Consider the following questions: .What were LEGO’s main…#Lego Consider the following questions:.What were LEGO’s main expectations and learnings from the relationship .with Flextronics? .What are the key challenges in maintaining a .relationship like the one between LEGO and Flextronics.? then add a personal comment about this question.How can .LEGO handle the supply chain complexity .to improve knowledge sharing, flexibility and coordination?. then add a personal comment about this questionImage transcription textLEGO GROUP: AN OUTSOURCING JOURNEY PhD FellowMarcus Meller Larsen, Professor Torben Pedersen and AssistantProfessor Dmitrij Slepniov wrote this case solely to pr… Show more… Show more Image transcription textPage 2 9310M094 This sudden change in its sourcing strategyposed LEGO management with a number of caveats. Despite thebright forecasts, the collaboration did not ful?ll the ini… Show more… Show moreImage transcription textPage 3 9310M094 that had a particular story as their basis. Thiscould be themes such as airports, hospitals and racing tracks. Theclassic LEGO City line and futuristic BIONICLE theme … Show more… Show moreImage transcription textPage 4 9310M094 what other people say. We shall now listen tocustomers and consumers; simply drop the sacredness. We mustbe aggressive in the market; work closely with retailer… Show more… Show moreImage transcription textPage 5 9310M094 the new European distribution centre was infull operation at the beginning of 2007 and handled customers inEurope and distribution centres throughout the world … Show more… Show moreImage transcription textPage 6 93101111094 Flextronics, a leading multinationalelectronics manufacturing services (EMS) provider based inSingapore, had a long history of offering services to ori… Show more… Show moreImage transcription textPage 7 9310M094 importance of quality and safety, which arefundamental to the good play experience.”14 In an equal manner,Matt Ryan, executive vice-president of Flextronics’ wo… Show more… Show moreImage transcription textPage 8 9310M094 Looking back, the attempt to cut costs andreduce complexity quickly had, in fact, complicated matters forthe worse, and thus hindered a conducive foundation f… Show more… Show moreImage transcription textPage 9 9310M094 Along with its surge in documenting businessprocesses, the LEGO Group, through Flextronics, had alsorecognized the strength of standardizing its processes… Show more… Show moreImage transcription textPage 10 9310M094 production network consisting of factories inDenmark, Hungary, the Czech Republic and Mexico seeminglygave the LEGO Group enough controllable ?exibility t… Show more… Show moreImage transcription textPage 11 9310M094 Exhibit 1 THE LEGO GROUP FINANCIALFIGURES mDKK 2009 2008 2007 2006 2005 HIGHLIGHTSIncome statement Revenue 11,661 9,526 8,027 7,798… Show more… Show moreImage transcription textPage 12 9B 10M094 Exhibit 2 THE LEGO GROUP STRUCTUREChief executive officer Markets & Products Community,Education & Corporate Centre Global Supply Cha… Show more… Show moreImage transcription textPage 13 9B10M094 Exhibit 3 THE LEGO BRICK 0937 10937Source: www.lego.com. Exhibit 4 PRODUCTION VALUE CHAINAssembling Development function Development of m… Show more… Show moreImage transcription textPage 14 9B10M094 Exhibit 5 FLEXTRONICS IN BRIEF $31 billionin annual sales 160,000+ employees worldwide . . . 120,000employees in Asia (90,000 in China) Operating in 30 c… Show more… Show moreImage transcription textPage 15 9B 10M094 Exhibit 6 FLEXTRONICS’ SERVICE MODELDesign Build Ship Service Flextronics employs over Flextronicsruns nine Flextronics is involved in Flextronics Global … Show more… Show moreImage transcription textPage 16 9B 10M094 Exhibit 7 THE THREE STAGES OF THELEGO GROUP’S OFFSHORE OUTSOURCING Pre-FlextronicsFlextronics Post-Flextronics 2003 2004 2005 2006 2… Show more… Show more  BusinessBusiness – Other