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Assignment Report on CANADIAN TIRE Provide a detailed analysis of…
Assignment
Report on CANADIAN TIRE
Provide a detailed analysis of the company’s sustainability operations and
challenges while applying key course themes. The goal will be to show how the company’s
business strategy is aligned (or not) with its operations. This will cover critical operational areas of
Leadership & Strategy, Environmental Management Systems (Water, Energy/GHG, Waste),
Engagement & Recognition, and Marketing.
Summary
Provide a one-page executive summary that provides the highlights of the company Canadian Tire, along with the key findings from each of the report sections.
Introduction
Introduce the global organization and its sustainability journey, when it started, its business case for pursuing
sustainability and key achievements to date, and critical plans.
Sustainability: Leadership & Strategy
Goal: Identify & examine corporate leadership/governance & strategy.
Describe and explain the corporate leadership approach to sustainability in the company and actions the leadership has taken to drive sustainability in the company (you should refer to relevant news articles, company press releases, and reports). Is there evidence of top-down support for sustainability? Board of Director members? CEO? CSO? Describe and explain what strategies and policies the organization has adopted to drive sustainability in the organization. IE: How does the company do sustainability?
Sustainability: Environmental Management Systems; Operations & Reporting
Goal: Identify & examine corporate systems in place to support sustainability efforts linked to operational
items such as Waste, Water & Energy.
Describe and explain systems the organization has adopted or implemented (or lack of systems) as part of a more sustainable approach to business (i.e., the business case for sustainability).
Describe and explain the programs and policies the organization had to adopt that align with the corporate
Environmental Management System (EMS).
Describe and explain what is captured (or not captured) under the EMS Reporting in terms of Waste, Water, and
Energy – what is the measure, what is the reporting timeline (monthly, annually, etc.)
What reporting standards does the company follow (global standards; their standards – how does this support
assurance and data validation (refer to the GRI website as a potential source of info)?
Sustainability: Employee Engagement & Recognition
Goal: Identify & examine how the organization engages employees & what type of recognition the
company has received.
Describe and explain factors that have motivated the organization’s employees to adopt a more sustainable approach to business in their daily work life (i.e., the business case for sustainability) – be sure to include at least two factors or programs and why they are essential.
Describe and explain what types of recognition the organization has received and how that supports employee
engagement.
Sustainability: Marketing
Goal: Examine the corporate marketing approach to sustainability.
Look at the different ways the company does sustainability marketing and provide examples (include advertising
pieces as support in the appendices).
Discuss and examine the marketing alignment with corporate strategy (section 1.0); and consumers (what type of marketing, greenwashing, etc.).
Summary & Conclusions
Provide final thoughts, directions for further opportunities in critical areas discussed, and a summary of your findings.
What are the constraints and opportunities for the future?
Bibliography, References, Appendices
Provide an APA bibliography and appendices. Be sure to place in-text citations wherever necessary throughout
your report.
The report should use at least fifteen (15) reputable sources of information, including academic journals, reports,
and recently published news. To reduce bias, do not rely only on the organizations’ publications!
