Introduction *Introduce the report and refence all information,…

ChancellorOstrichMaster837 Introduction *Introduce the report and refence all information,…Introduction *Introduce the report and refence all information, including contextual information on Blue Skies Holdings Ltd i.e. (Osei, 2020) for example. *Include a map of the markets that Blue Skies
operate. It is good to see a visual representation, but this is optional. *You can outline the new market here and provide a brief justification. You will expand on this within the ‘Strategic Concerns’ section. *End with a brief summary of the structure related to the rest of the report and reference any theories and models you mention. Environmental analysis (30%) This whole section focuses on the current position of Blue Skies Holdings Ltd. *Provide an introduction to both the internal and external environment and reference accordingly. Internal analysis This section is related to the strengths and weakness of the SWOT analysis. This is an internal audit related to the assets, capabilities, and resources of Blue Skies Holdings Ltd. *You may want to consider the number of markets, employees, financial situation, partnerships, brand reputation, awards, and so on. *All information must be referenced accordingly. External analysis This section is related to the opportunities and threats of the SWOT analysis. *You may want to consider the PESTLE situation, Porter’s Five Force model (Porter, 1980) of industry analysis, customers, and competitors. *Do not describe these models. *Apply in context to secondary research and information on Blue Skies Holdings Ltd. *Reference all information attached to these frameworks. SWOT analysis You might want to reinforce and summarise all the information discussed in the previous two sections and combine into one simple framework. *Briefly describe the SWOT framework and reference accordingly. *Do not introduce any new information. *Summarise the previous two sections. Table 1: SWOT Analysis Strengths (Internal) *International expansion *Wholly owned subsidiaries * * * Weaknesses (Internal) *High cost of entry strategy * * * Opportunities (External) *Developing countries. * * * Threats (External) *Competition * * * Strategic Concerns (30%) *Now that you have completed a detailed analysis of Blue Skies Holding Ltd, assess the current situation and recommend a new market. *Justify WHY you have chosen this new market? *Conduct secondary research on the chosen country and reference all information. *What are the concerns? *This may link to areas of the PESTLE environment, competitors, infrastructure, industry, culture (Hofstede, high/low context cultures), market entry strategies and so on. *Reference all appropriate theories/models/secondary research and outline the concerns. Recommendations (20%) *Based on the previous discussion, recommend whether the company should proceed or not? *If yes, outline the short, medium, and long-term strategies. *If no, why not? *Link your discussion to evidence-based solutions from the previous sections and reference where appropriate. Conclusion *Conclude the report.BusinessBusiness – Other