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COMMUNICATION STRATEGY Statement of purpose: Mention brief…
COMMUNICATION STRATEGY
Statement of purpose:
Mention brief description of what the business unit or team will achieve from this Communication Strategy:
This communications strategy has been prepared for ________________________________________________ (name of business unit or team) to promote effective communication by:
Background of work area:
Write a brief background about your business unit/team:
What is its role?
What are the main functions?
SWOT analysis for the Business Unit/Team
Strengths
Weaknesses
Opportunities
Threats
Communication objectives
List the main communication objectives of the business unit/team – these should link in with the overall goals and objectives of the organisation and the organisation’s overall communication strategy
(for example: To provide information to clients and service providers about our services)
What are the organisational policies and procedures that will guide this strategy?
Stakeholders
List the key stakeholders that the business unit/team needs to communicate with:
External stakeholders
Internal stakeholders
Communication details
How will communication occur with each of your stakeholders? List the purpose, challenges, method, type, timing and responsibilities.
(An example has been provided for you – note that there may be more than one entry for each stakeholders)
Stakeholder Purpose of communication Challenges – conflicting or competing interests Method of communication Type of communication Timing Responsibilities
Internal stakeholders:
Young parents at risk To introduce them to the YPP
Lack of engagement by young people
Distrust
Drug and alcohol issues
Language barriers
Telephone
Face to face
Telephone calls are initiated by YPP following referral by external service
Face to face meetings are conducted between YPP staff member and potential clients
Facebook page forms a on-line venue to post information and liaise with clients through Facebook messaging
Within 24 hours of receipt of referral
As arranged with young people – target is within one week of referral
Ongoing
Intake staff
Intake staff
Media co-ordinator
To deliver the YPP program
Attendance
Lack of engagement by young people
Distrust
Drug and alcohol issues
Language barriers
Face to face interactive group sessions
Face to face instruction
Group discussion
Practical demonstration
Six session program held on Tuesdays and Thursdays 2-4pm
YPP trainer
YPP support officer
Internal stakeholders
Implementation strategy
How will this strategy be implemented:
Feedback and approval process
Presentation to staff and other stakeholders
Staff training
Other (if applicable)
Evaluation Plan
Document the evaluation plan (an example has been provided for you)
External stakeholders
How will feedback be obtained? How will you measure performance? Timing Method of evaluation
Young parents at risk
Feedback sheet at end of each session
Follow-up discussion on completion of each program (by phone, Facebook or face-to-face)
Number of clients satisfied with service
% of clients completing program
Feedback sheets – end of each session
Follow up discussion – within 1 week of completing or exiting from program
Analysis of data
Consideration by YPP evaluation committee
Internal stakeholders
Communication Protocols
Document the way in which communication should occur (mark as N/A any methods that do not apply to your business unit/team: (An example has been provided for you)
Verbal communication with clients
All clients are to be treated as individuals and with respect – as detailed in the Access and equity policy
Email communication
Social media communication
Media communication
How complaints will be dealt with
Communication with people from different backgrounds
Other – please specify:
