MagistrateElement9479
Product category: – grocery and household products in the USA based…
Product category: – grocery and household products in the USA based on this category fill up analysis reqirement and give source of information.
How would customers on each market perceive the product? Pricewise, perception map
Analysis: Price is above/ below, equal to average, XXXXXXXXXXXXX in the market. Competition? price competition will be intense/ low XXXX in this market. XXXX provide and support your opinion with the research data
Info Sources: XXXXX
Consider parameters such as product variety, design, sizes, varieties, labeling and packaging as well as services and warranties when looking at client needs.
Analysis: and recommendations, opinion, support with data XXXXX
What adjustments may product require e.g. on packaging (color, certificate, labeling, and ingredients description and visibility). As a result cost of the product may change. How?? XXXXX Where and on what positions Additional research is required? E.g. regarding cost evaluation of the product, etc. XXXX
How much would the customer pay for the product? Will the market be profitable at that price?
Price range CAD $ XXXXX to $ XXXXX Explain your findings
Info Sources: E.g. https://www.bikeexchange.com.au
Analysis: XXXXXXXXXX
Communication (as related to customers)
How does the customer communicate? Where do they get their information from?
Analysis: XXXXXXXXXXX answer the question
Social websites
Social group preferences
Nutrition or other or other. websites and blogs
Internet and media dominant XXXXX Specify and support your findings
Are there different segments that require different methods of communication?
Analysis: XXXXXXXXXXX answer the question
XXXXXX
How would you effectively communicate the value of your product to the customer and what would cause them to engage with your firm?
Analysis:XXXXXXXXXXX answer the question
Based on the research following marketing strategy is proposed for your product: XXXXXXXXXXX
Explain and recommend XXXXXXXXX
Convenience
Is there a place (channel) the customer traditionally buys the product in their country? Can this be improved or changed?
Local chains, XXXXXXXXXXX
Analysis: Answer the question, support your opinion XXXXXXX
Info Sources: Use your sources, e.g. http://www.findouter.com/Oceania/Australia/Shopping/Retail-Chains
Would there be any sort of barrier that would prevent your customer from accessing your product in any of the markets? How would you overcome this? Analysis: Answer the question, explain and support your opinion. Provide recommendations XXXXXXXXXXXXXXX
Would a specialized outlet be preferable for your product, or would it be better to use multiple outlets? How would you access the required outlets?
Analysis: Answer the question, explain and support your opinion. Provide recommendations XXXXXXXXXXXXXXX
Preferred distributors XXXXXXXX to reach the customers in the first stage and then.
Eventually products can be offered through XXXXXXXX
What type of customer support is required? How would you provide it? Analysis: Answer the question, explain and support your opinion. Provide recommendations XXXXXXXXXXXXXXX
What coverage (e.g. number of cities or towns in the country) is required and how would you access them? Analysis: XXXXXXXX, main cities….,Access through the available ways of transportation (Plane, ships & trucks) XXXXXX
